MKT 3401 Exam ACTUAL QUESTIONS
AND CORRECT ANSWERS
What are the factors to be considered when positioning a product?
A. Affiliation, benefits, customer value
B. Attitudes, benefits, communication of value
C. Attributes, benefits, communication of value
D. Personality, affiliation, communication of value - CORRECT ANSWER C. Attributes,
benefits, communication of value
What are the criteria for effective segmentation?
Select one:
A. Identification, sustainable, accessible, representative
B. Identification, representative, accessible
C. Identification, targeting, positioning
D. Identification, responsive, substantial, accessible - CORRECT ANSWER D. Identification,
responsive, substantial, accessible
Which of the following is not a part of strategy development.
Select one:
A. Positioning
B. Marketing
C. Segmentation
D. Targeting - CORRECT ANSWER B. Marketing
The process of planning, collecting, and analyzing data relevant to a marketing decision is called:
Select one:
A. Marketing research
, B. Segmentation
C. Market analysis
D. Analytics - CORRECT ANSWER A. Marketing research
A focus group consists of:
Select one:
A. Individuals interviewing business people at their offices
B. Interview questions that encourage unique answers
C. 7-10 people participating in a group discussion lead by a moderator
D. 2-3 people acquiring information while observing a business - CORRECT ANSWER C. 7-
10 people participating in a group discussion lead by a moderator
Which company adopted a niche market when launching their product?
A. Yeti
B. Honda
C. Ray-Ban
D. Under Armour - CORRECT ANSWER A. Yeti
Which pricing tactic is often used by movie theaters?
Select one:
A. Penetration pricing
B. Prestige pricing
C. Price discrimination
D. Price skimming - CORRECT ANSWER C. Price discrimination
The set of activities directly related to the sales of goods to the consumer for personal use is called:
A. E-commerce selling
B. Retailing
AND CORRECT ANSWERS
What are the factors to be considered when positioning a product?
A. Affiliation, benefits, customer value
B. Attitudes, benefits, communication of value
C. Attributes, benefits, communication of value
D. Personality, affiliation, communication of value - CORRECT ANSWER C. Attributes,
benefits, communication of value
What are the criteria for effective segmentation?
Select one:
A. Identification, sustainable, accessible, representative
B. Identification, representative, accessible
C. Identification, targeting, positioning
D. Identification, responsive, substantial, accessible - CORRECT ANSWER D. Identification,
responsive, substantial, accessible
Which of the following is not a part of strategy development.
Select one:
A. Positioning
B. Marketing
C. Segmentation
D. Targeting - CORRECT ANSWER B. Marketing
The process of planning, collecting, and analyzing data relevant to a marketing decision is called:
Select one:
A. Marketing research
, B. Segmentation
C. Market analysis
D. Analytics - CORRECT ANSWER A. Marketing research
A focus group consists of:
Select one:
A. Individuals interviewing business people at their offices
B. Interview questions that encourage unique answers
C. 7-10 people participating in a group discussion lead by a moderator
D. 2-3 people acquiring information while observing a business - CORRECT ANSWER C. 7-
10 people participating in a group discussion lead by a moderator
Which company adopted a niche market when launching their product?
A. Yeti
B. Honda
C. Ray-Ban
D. Under Armour - CORRECT ANSWER A. Yeti
Which pricing tactic is often used by movie theaters?
Select one:
A. Penetration pricing
B. Prestige pricing
C. Price discrimination
D. Price skimming - CORRECT ANSWER C. Price discrimination
The set of activities directly related to the sales of goods to the consumer for personal use is called:
A. E-commerce selling
B. Retailing
