MKT 3401 Exam UPDATED QUESTIONS
AND CORRECT ANSWERS
The main focus of the sales orientation is: - CORRECT ANSWER having a skilled sales force
Which is NOT a marketing management philosophy?
A. Production orientation
B. Sales orientation
C. Marketing orientation
D. Social orientation - CORRECT ANSWER this question doesn't make sense because these
are the 4 marketing management philosophies
A key part of the marketing orientation focuses on: - CORRECT ANSWER customer
satisfaction
The distinguishing feature of a societal orientation is: - CORRECT ANSWER the company
focuses on protecting the environment
A reason a production orientation may fail is because: - CORRECT ANSWER there is no
market in need of the product
Discuss what marketing management philosophy Patagonia used and how this strategy led to the
success of their company - CORRECT ANSWER
The formula for customer value is: - CORRECT ANSWER benefits - cost
What percentage of customers will tell at least 1 person if they have a bad experience - CORRECT
ANSWER 77%
One of the key purposes of customer satisfaction focuses on: - CORRECT ANSWER customer
service
, One of the key marketing concepts is: - CORRECT ANSWER building a relationship
What are the two types of dissatisfied customers - CORRECT ANSWER angry and silent
Discuss what delta airlines did to be able to improve their customer service in the airline industry -
CORRECT ANSWER
Which of the following is a key part of effective personal branding - CORRECT ANSWER
likability
What is the personal branding formula - CORRECT ANSWER performance + personality +
visibility * trust
What percentage of likability focuses on vocal delivery - CORRECT ANSWER 38%
What percentage of likability focuses on visual delivery - CORRECT ANSWER 55%
How quickly can an image be created in the minds of people? - CORRECT ANSWER 1/24 of
a second
Give an example of an individual whose personal brand has been damaged. Using the personal
branding formula, how would you determine how you would help repair that damaged personal
brand? - CORRECT ANSWER
What are the three levels in the marketing strategy framework? - CORRECT ANSWER market
analysis, strategy development, implementation
Which is NOT a part of the market analysis?
A. Customer
B. Competition
C. Conditions
D. Cooperation - CORRECT ANSWER d. Cooperation
AND CORRECT ANSWERS
The main focus of the sales orientation is: - CORRECT ANSWER having a skilled sales force
Which is NOT a marketing management philosophy?
A. Production orientation
B. Sales orientation
C. Marketing orientation
D. Social orientation - CORRECT ANSWER this question doesn't make sense because these
are the 4 marketing management philosophies
A key part of the marketing orientation focuses on: - CORRECT ANSWER customer
satisfaction
The distinguishing feature of a societal orientation is: - CORRECT ANSWER the company
focuses on protecting the environment
A reason a production orientation may fail is because: - CORRECT ANSWER there is no
market in need of the product
Discuss what marketing management philosophy Patagonia used and how this strategy led to the
success of their company - CORRECT ANSWER
The formula for customer value is: - CORRECT ANSWER benefits - cost
What percentage of customers will tell at least 1 person if they have a bad experience - CORRECT
ANSWER 77%
One of the key purposes of customer satisfaction focuses on: - CORRECT ANSWER customer
service
, One of the key marketing concepts is: - CORRECT ANSWER building a relationship
What are the two types of dissatisfied customers - CORRECT ANSWER angry and silent
Discuss what delta airlines did to be able to improve their customer service in the airline industry -
CORRECT ANSWER
Which of the following is a key part of effective personal branding - CORRECT ANSWER
likability
What is the personal branding formula - CORRECT ANSWER performance + personality +
visibility * trust
What percentage of likability focuses on vocal delivery - CORRECT ANSWER 38%
What percentage of likability focuses on visual delivery - CORRECT ANSWER 55%
How quickly can an image be created in the minds of people? - CORRECT ANSWER 1/24 of
a second
Give an example of an individual whose personal brand has been damaged. Using the personal
branding formula, how would you determine how you would help repair that damaged personal
brand? - CORRECT ANSWER
What are the three levels in the marketing strategy framework? - CORRECT ANSWER market
analysis, strategy development, implementation
Which is NOT a part of the market analysis?
A. Customer
B. Competition
C. Conditions
D. Cooperation - CORRECT ANSWER d. Cooperation
