WGU D077 LATEST 2026/2027 ACTUAL
EXAM QUESTIONS WITH CORRECT
ANSWERS 100% VERIFIED GRADED A+
Themrolemofmmarketingminmamfirm'smbusinessmstrategy.m-
mCORRECTmANSWERmThemrolemofmthemcompany'smmarketingmdepartmentmismtomensuremthatmthemc
ompanymandmitsmproductsmprovidemvaluemtomthemcustomersmitmwantsmtomattract.
Namemthem6mstepsminmthemsalesmprocessm-mCORRECTmANSWERmProspectingmandmQualifying
Approachingmcustomers
Presentingmandmdemonstratingmthemproduct
Handlingmobjections
Closing
Followingmup
ProductmLifemCyclemIntroductory:m-
mCORRECTmANSWERmLowmsales,mLittlemormnomprofit,mOftenmlittlemtomnomcompetition
Initiatorsm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomsuggestmpurchasingmamproductmormservi
ce
Buyersm-mCORRECTmANSWERmwhomaremresponsiblemformthemcontract
organizationalmbuyingmparticipants.m-mCORRECTmANSWERmInitiatorsm
Decidersm
Buyersm
Endmusersm
,Gatekeepers
Decidersm-
mCORRECTmANSWERmIndividual(s)matmanmorganizationmmakingmthemfinalmpurchasemdecision,moften
mthempersonmwhomownsmthembudget
FivemPhasesmofmNegotiationm-mCORRECTmANSWERm-Investigationminformationmgathering
-Determine-thinkingmthroughmyourmdesiredmoutcome
-Presentation-assemblemtheminformation
-Bargaining-partiesmdiscussmtheirmgoals
-Closure-comemtomanmagreement
Influencersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomaffectmampurchasemdecision,msometimes
mbroughtmintomthembuyingmprocessmtomprovidemtechnicalmexpertise
Gatekeepersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomcontrolmthemflowmofminformationmtoman
dmamongmothersmwithinmthembuyingmcenter;moftenmadministrativemprofessionals
Endmusersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomwillmusemthemproductmormservicemtombem
purchased
NegotiationmStrategiesm-mCORRECTmANSWERmDistributive:mDividemthempiem(win-lose)
Integrative:mCollaboratemtomexpandmthempiem(win-win)
Inductive:mStartmwithmdetails
Deductive:mStartmwithmthembigmpicture
, Mixed:mFocusmonmkeymdetailsmandmbigmpicturemitems
DefinemMarketingm-
mCORRECTmANSWERmMarketingmincludesmthemwaymcompaniesmputmtogethermproductmofferings,mp
ricemthem,mcommunicatemwithmcustomers,mandmgetmproductsmfrommproducersmtomthemcustomer.
Tacticalmmarketingm-
mCORRECTmANSWERmincludesmspecificmactions,msuchmasmadvertising,mtomexecutemammarketingmstra
tegy.
InfluencesmonmConsumermDecisionmMakingm-mCORRECTmANSWERm-Personalminfluences
-Interpersonalminfluences
Personalminfluencesm-
mCORRECTmANSWERmaremuniquemtomeachmconsumerminmthemwaymtheymaffectmdecision-
making.mTheseminfluencesmincludemneedsmandmmotivation,mperceptions,mlearning,mandmattitude
PricemPositioningmStrategym-
mCORRECTmANSWERmPositioningmthemproductmasmthemlowestmcostmormbestmvalue
Economymbrands
Productmattributesm-mCORRECTmANSWERmquality,mfeatures,mstylemandmdesign
2-in-1mshampoomandmconditioner
ProductmcategorymPositioningmstrategym-
mCORRECTmANSWERmPositioningmamproductmwheremtheremismstrongmrecognitionmformthemcategorym
andmbrand
Tesla,mthemelitemcarmbrandmformthemenvironmentallymconscious
EXAM QUESTIONS WITH CORRECT
ANSWERS 100% VERIFIED GRADED A+
Themrolemofmmarketingminmamfirm'smbusinessmstrategy.m-
mCORRECTmANSWERmThemrolemofmthemcompany'smmarketingmdepartmentmismtomensuremthatmthemc
ompanymandmitsmproductsmprovidemvaluemtomthemcustomersmitmwantsmtomattract.
Namemthem6mstepsminmthemsalesmprocessm-mCORRECTmANSWERmProspectingmandmQualifying
Approachingmcustomers
Presentingmandmdemonstratingmthemproduct
Handlingmobjections
Closing
Followingmup
ProductmLifemCyclemIntroductory:m-
mCORRECTmANSWERmLowmsales,mLittlemormnomprofit,mOftenmlittlemtomnomcompetition
Initiatorsm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomsuggestmpurchasingmamproductmormservi
ce
Buyersm-mCORRECTmANSWERmwhomaremresponsiblemformthemcontract
organizationalmbuyingmparticipants.m-mCORRECTmANSWERmInitiatorsm
Decidersm
Buyersm
Endmusersm
,Gatekeepers
Decidersm-
mCORRECTmANSWERmIndividual(s)matmanmorganizationmmakingmthemfinalmpurchasemdecision,moften
mthempersonmwhomownsmthembudget
FivemPhasesmofmNegotiationm-mCORRECTmANSWERm-Investigationminformationmgathering
-Determine-thinkingmthroughmyourmdesiredmoutcome
-Presentation-assemblemtheminformation
-Bargaining-partiesmdiscussmtheirmgoals
-Closure-comemtomanmagreement
Influencersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomaffectmampurchasemdecision,msometimes
mbroughtmintomthembuyingmprocessmtomprovidemtechnicalmexpertise
Gatekeepersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomcontrolmthemflowmofminformationmtoman
dmamongmothersmwithinmthembuyingmcenter;moftenmadministrativemprofessionals
Endmusersm-
mCORRECTmANSWERmIndividualsmatmanmorganizationmwhomwillmusemthemproductmormservicemtombem
purchased
NegotiationmStrategiesm-mCORRECTmANSWERmDistributive:mDividemthempiem(win-lose)
Integrative:mCollaboratemtomexpandmthempiem(win-win)
Inductive:mStartmwithmdetails
Deductive:mStartmwithmthembigmpicture
, Mixed:mFocusmonmkeymdetailsmandmbigmpicturemitems
DefinemMarketingm-
mCORRECTmANSWERmMarketingmincludesmthemwaymcompaniesmputmtogethermproductmofferings,mp
ricemthem,mcommunicatemwithmcustomers,mandmgetmproductsmfrommproducersmtomthemcustomer.
Tacticalmmarketingm-
mCORRECTmANSWERmincludesmspecificmactions,msuchmasmadvertising,mtomexecutemammarketingmstra
tegy.
InfluencesmonmConsumermDecisionmMakingm-mCORRECTmANSWERm-Personalminfluences
-Interpersonalminfluences
Personalminfluencesm-
mCORRECTmANSWERmaremuniquemtomeachmconsumerminmthemwaymtheymaffectmdecision-
making.mTheseminfluencesmincludemneedsmandmmotivation,mperceptions,mlearning,mandmattitude
PricemPositioningmStrategym-
mCORRECTmANSWERmPositioningmthemproductmasmthemlowestmcostmormbestmvalue
Economymbrands
Productmattributesm-mCORRECTmANSWERmquality,mfeatures,mstylemandmdesign
2-in-1mshampoomandmconditioner
ProductmcategorymPositioningmstrategym-
mCORRECTmANSWERmPositioningmamproductmwheremtheremismstrongmrecognitionmformthemcategorym
andmbrand
Tesla,mthemelitemcarmbrandmformthemenvironmentallymconscious