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WGU D077 - UNIT 2 - MARKETING PLANNING GRADE A+ COMPLETE EXAM QUESTIONS AND 100% VERIFIED ANSWERS (2026/2027) PASS GUARANTEE

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WGU D077 - UNIT 2 - MARKETING PLANNING GRADE A+ COMPLETE EXAM QUESTIONS AND 100% VERIFIED ANSWERS (2026/2027) PASS GUARANTEE

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WGU D077 - UNIT 2 - MARKETING
PLANNING GRADE A+ COMPLETE
EXAM QUESTIONS AND 100% VERIFIED
ANSWERS (2026/2027) PASS
GUARANTEE
DefinemMarketingm-
mCORRECTmANSWERmMarketingmismambusinessmfunctionmthatmidentifies,msatisfies,mandmretainsmcus


tomersmthroughmamsetmofmactivitiesmrelatedmtomcreating,mcommunicating,mdelivering,mandmexchan
gingmofferingsmthatmhavemvaluemformthemcustomer.



Identifym3mfunctionsmofmMarketing?m-
mCORRECTmANSWERmThem3mfunctionsmofmmarketingmaremtomidentify,msatisfy,mandmretainmcustomer


s.



Whatmismthemmarketingmconcept?mIdentifym3mimportantmcharacteristicsmofmthismconcept.m-
mCORRECTmANSWERmMarketingmconceptmismambusinessmphilosophymholdingmthatmamcompany'smgo


alsmcanmbestmbemachievedmbymidentifyingmandmsatisfyingmthemtargetmcustomer'smneedsmandmwants
.m

Them3mimportantmcharacteristicsmofmthisminvolve:

-mfocusingmonmthemneedsmandmwantsmofmcustomers

-
mintegratingmorganizationalmactivities,mincludingmproductmandmpromotion,mtomsatisfymthemwantsma
ndmneeds.

-machievingmlong-termmgoalsmbymsatisfyingmthemwantsmandmneedsmlegallymandmresponsibly.



IdentifymthemfourmelementsminmthemMarketingmmix.m-
mCORRECTmANSWERmThemcontrollablemelementsminmthemmarketingmenvironment,mmademupmofmpr


oduct,mprice,mpromotion,mandmplace;malsomknownmasmthem4PsmofmMarketing

,Whatmaremthemfourmstagesmofmthemproductmlifemcycle?m-
mCORRECTmANSWERmIntroduction,mGrowth,mMaturity,mandmDecline




Identifymeachmstagemofmthemproductmlifemcyclemstagembasedmonmprofit,msales,mcompetitivempressur
es?m-mCORRECTmANSWERm-
mIntroductionmstagemhasmlowmsales,mlittlemormnotmprofit,mandmnomcompetition.m



-
mGrowthmStagemhasmincreasingmsales,mrapidlymincreasingmprofits,mandmcompetitorsmbeginmtomenter
mthemmarket



-mMaturitymStagemhasmhighmsales,mhighmthenmdecliningmprofit,mhighmlevelmofmcompetition

-mDeclinemstagemhasmdecliningmsales,mdecliningmprofits,mhighmcompetitionmbutmlowmdemand



Whatmaremthemvariablesmcompaniesmconsideringmwhilemcreatingmamproductmstrategy?m-
mCORRECTmANSWERmchoosingmambrandmname,mpackaging,mcolors,mamwarranty,maccessories,mandm


amservicemprogram



Definemproductmmix,mproductmlines,mandmproductmdepth?m-mCORRECTmANSWERm-
mProductmMixmismthemcompletemrangemofmproductsmofferedmformsalembymamcompanymthroughoutmits


mproductmlines,malsomknownmasmproductmassortment.m



-
mProductmLinesmaremseriesmofmsimilarmproductsmfocusedmonmamsectormthatmamcompanymcreatesmund
ermamsinglembrand

-mProductmDepthmismthemnumbermofmversionsmofferedmformeachmproductminmthemproductmline



Whatmismpricemskimmingmstrategym-
mCORRECTmANSWERmIntentionallympricingmamnewmproductmofferingmhighmwithmthemintentionmofmlo


weringmitmovermtimemasmcompetitionmgrows,mparticularlyminmthemcasemofmamuniquemofferingmwithmli
ttlemormnomcompetitionmatmthemoutset.



IdentifymPenetrationmpricingmstrategym-
mCORRECTmANSWERmIntentionallympricingmamproductmlowermthanmthemmarketmpricemtomgainmmark

, etmshareminmamnewmmarket.mPenetrationmpricingmmayminducemcustomersmtomswitchmbrandsmormco
mpaniesmandmmaymdiscouragemcompetitorsmfrommenteringmthemmarketm.



Identifymleadermpricingm-
mCORRECTmANSWERmPricingmproductsmbelowmmarketmpricemtomattractmcustomersmtomamstoremwhe


remtheymwouldmnotmotherwisemshop.mItemsmthatmaremleadermpricedmaremusuallymwellmknownmandm
pricedmlowmenoughmtomappealmtommanymcustomers.mTheymalsomaremitemsmthatmconsumersmwillmbu
ymatmamlowermprice,mevenmifmtheymhavemtomswitchmbrands.



Identifymbundlempricingm-
mCORRECTmANSWERmgroupingmrelatedmproductsmtogethermandmpricingmthemmasmamsingmproduct.




IdentifymPrestigempricingmstrategy.m-
mCORRECTmANSWERmraisingmthempricemofmamproductmtomincreasemthemperceptionmofmitmasmbeingmhi


ghermquality,mstatus,mormvalue.



IdentifymCompetitivempricing?m-
mCORRECTmANSWERmSettingmthempricemformamproductmormservicemrelativemtomcompetitors.mThatmc


ouldmmeanmpricingmthemproductmhighermthanmcompetitivemproducts,mtomindicatemthatmthemcompa
nymbelievesmitmprovidesmgreatermvalue.mOr,mitmcouldmmeanmpricingmlowermthanmcompetitivemprodu
ctsminmordermtombemamlow-pricemsolution.



DefinemPersonalmSellingm-mCORRECTmANSWERmAmtypemofmsellingmthatmusesmpersonm-mtom-
mpersonminteractionmtomsellmproductsmandmservices,moftenmbasedmonmlong-termmrelationships.




Definemtradiitonalmadvertisingm-
mCORRECTmANSWERmAnympaidmformmonmnonpersonalmpromotionmbymanmidentifiedmsponsormthatmi


smdeliveredmthroughmtraditionalmmediamchannels.

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