WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT QUESTIONS & AN… EXAM
P R O F E S S I O N A L P R A C T I C E M AT E R I A L S
WGU D077 Concepts in
Marketing, Sales and Customer
Contact Questions & Answers
2026-2027 | Comprehensive
Review
Verified Answers Exam Ready With Rationales
386 QUESTIONS
DOCUMENT OVERVIEW
This document contains 386 verified questions along with their correct answers, providing comprehensive
explanations for key concepts in marketing, sales, and customer contact. It serves as an essential resource
for mastering foundational knowledge in the subject area. This material is suitable for study, review, and
preparation for certification exams, ensuring a thorough understanding of critical marketing principles.
E XA M Q U EST I O N S
Q1 QUESTION 1 OF 386
A/B testing
CORRECT ANSWER
A marketing experiment where two variants of a campaign are tested to see which one is most effective
Q2 QUESTION 2 OF 386
Accommodation
Page 1
, CORRECT ANSWER
Style of handling conflict focused on empathy over self-interest
Q3 QUESTION 3 OF 386
Adaptive selling
CORRECT ANSWER
Using social styles to customize a sales approach to the specific customer
Q4 QUESTION 4 OF 386
administered vertical marketing system
CORRECT ANSWER
Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence
Q5 QUESTION 5 OF 386
advertising
CORRECT ANSWER
Paid form of nonpersonal promotion
Q6 QUESTION 6 OF 386
amiable
CORRECT ANSWER
People with this social style want to know "why"
Q7 QUESTION 7 OF 386
analytical
CORRECT ANSWER
People with this social style want to know "how"
Q8 QUESTION 8 OF 386
artificial intelligence
Page 2
, CORRECT ANSWER
Intelligent machines (computers) capable of learning and interacting
Q9 QUESTION 9 OF 386
attitudes
CORRECT ANSWER
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else in the environment
Q10 QUESTION 10 OF 386
attributes
CORRECT ANSWER
Characteristics that define a product and will influence the customer's purchase decision
Q11 QUESTION 11 OF 386
Avoidance
CORRECT ANSWER
Style of handling conflict with little empathy or self-interest
Q12 QUESTION 12 OF 386
B2B sales
CORRECT ANSWER
Sales to another company that consumes the product or services as part of operating the business or uses the product in the
assembly of the final product it sells to consumers
Q13 QUESTION 13 OF 386
Bait and switch
CORRECT ANSWER
Fraudulent practice where an advertised product is unavailable so a customer is guided to a more expensive one
Q14 QUESTION 14 OF 386
Bargaining power of buyers
Page 3
, CORRECT ANSWER
One of Porter's Five Forces—the power of customers to drive down prices if supply exceeds demand
Q15 QUESTION 15 OF 386
Bargaining power of suppliers
CORRECT ANSWER
One of Porter's Five Forces—the power of suppliers when there are few alternative sources for the products' components
Q16 QUESTION 16 OF 386
Bargaining
CORRECT ANSWER
The fourth phase in the negotiation process, where the parties seek an agreement
Q17 QUESTION 17 OF 386
BCG Matrix
CORRECT ANSWER
Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the
market's growth potential
Q18 QUESTION 18 OF 386
behavioral observation
CORRECT ANSWER
Primary marketing research technique involving formal or informal observation of customers and noncustomers
Q19 QUESTION 19 OF 386
boycott
CORRECT ANSWER
Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical or political reasons
Q20 QUESTION 20 OF 386
brand equity
Page 4
P R O F E S S I O N A L P R A C T I C E M AT E R I A L S
WGU D077 Concepts in
Marketing, Sales and Customer
Contact Questions & Answers
2026-2027 | Comprehensive
Review
Verified Answers Exam Ready With Rationales
386 QUESTIONS
DOCUMENT OVERVIEW
This document contains 386 verified questions along with their correct answers, providing comprehensive
explanations for key concepts in marketing, sales, and customer contact. It serves as an essential resource
for mastering foundational knowledge in the subject area. This material is suitable for study, review, and
preparation for certification exams, ensuring a thorough understanding of critical marketing principles.
E XA M Q U EST I O N S
Q1 QUESTION 1 OF 386
A/B testing
CORRECT ANSWER
A marketing experiment where two variants of a campaign are tested to see which one is most effective
Q2 QUESTION 2 OF 386
Accommodation
Page 1
, CORRECT ANSWER
Style of handling conflict focused on empathy over self-interest
Q3 QUESTION 3 OF 386
Adaptive selling
CORRECT ANSWER
Using social styles to customize a sales approach to the specific customer
Q4 QUESTION 4 OF 386
administered vertical marketing system
CORRECT ANSWER
Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence
Q5 QUESTION 5 OF 386
advertising
CORRECT ANSWER
Paid form of nonpersonal promotion
Q6 QUESTION 6 OF 386
amiable
CORRECT ANSWER
People with this social style want to know "why"
Q7 QUESTION 7 OF 386
analytical
CORRECT ANSWER
People with this social style want to know "how"
Q8 QUESTION 8 OF 386
artificial intelligence
Page 2
, CORRECT ANSWER
Intelligent machines (computers) capable of learning and interacting
Q9 QUESTION 9 OF 386
attitudes
CORRECT ANSWER
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else in the environment
Q10 QUESTION 10 OF 386
attributes
CORRECT ANSWER
Characteristics that define a product and will influence the customer's purchase decision
Q11 QUESTION 11 OF 386
Avoidance
CORRECT ANSWER
Style of handling conflict with little empathy or self-interest
Q12 QUESTION 12 OF 386
B2B sales
CORRECT ANSWER
Sales to another company that consumes the product or services as part of operating the business or uses the product in the
assembly of the final product it sells to consumers
Q13 QUESTION 13 OF 386
Bait and switch
CORRECT ANSWER
Fraudulent practice where an advertised product is unavailable so a customer is guided to a more expensive one
Q14 QUESTION 14 OF 386
Bargaining power of buyers
Page 3
, CORRECT ANSWER
One of Porter's Five Forces—the power of customers to drive down prices if supply exceeds demand
Q15 QUESTION 15 OF 386
Bargaining power of suppliers
CORRECT ANSWER
One of Porter's Five Forces—the power of suppliers when there are few alternative sources for the products' components
Q16 QUESTION 16 OF 386
Bargaining
CORRECT ANSWER
The fourth phase in the negotiation process, where the parties seek an agreement
Q17 QUESTION 17 OF 386
BCG Matrix
CORRECT ANSWER
Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the
market's growth potential
Q18 QUESTION 18 OF 386
behavioral observation
CORRECT ANSWER
Primary marketing research technique involving formal or informal observation of customers and noncustomers
Q19 QUESTION 19 OF 386
boycott
CORRECT ANSWER
Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical or political reasons
Q20 QUESTION 20 OF 386
brand equity
Page 4
