Sales Management - D099 Question and
Answer [2026] | UPDATED ACTUAL Exam |
A+ Verified
• value creation -✓✓ the performance of actions that increase the worth of goods,
services, or even a business
• sales process -✓✓ incorporates actually selling the company's products or service
to its customers
• personal selling -✓✓ a type of selling that uses person-to-person interaction to
sell products and services
• customer loyalty -✓✓ having a positive attitude toward a product or brand, which
includes supportive behavior from the customer
• brand trust -✓✓ the willingness of the average consumer to rely on the ability of
the brand to perform its stated function
• conversion rates -✓✓ the percentage of prospective customers who take a
specific action you want
• sales forecast -✓✓ the process of estimating future sales
• operational budget -✓✓ a plan for expenditures required to maintain the
functioning of a business venture or public organization
,• product-market fit -✓✓ degree to which a product satisfies a strong market
demand
• corporate structure -✓✓ an organization's different departments or business units
within a company to achieve its overall mission and goals
• functional structure -✓✓ an organization structure that groups employees
according to a specialized or similar set of roles or tasks
• modular structure -✓✓ divides the business into small, tightly knit SBUs, which
focus on specific elements of the organizational process
• strategic business unit -✓✓ a profit center that focuses on product offering and
market segment
• competitive advantage -✓✓ a condition or circumstance that puts a company in a
favorable or superior business position
• sustainable competitive advantage -✓✓ company assets, attributes, or abilities
that are difficult to duplicate or exceed and provide a superior or favorable long-
term position over competitors
• customer relationship management (CRM) -✓✓ processes implemented by a
company to handle its contact with customers with the goal of creating a unified
customer experience to maximize retention
• business intelligence (BI) -✓✓ the use of data in an enterprise to facilitate
decision-making. It encompasses understanding the actual operation of the
, company, as well as the anticipation of future events, with the aim of providing
knowledge to support business decisions
• big data analytics -✓✓ large, complex data sets that require non-traditional data
processing software to predict trends and forecasts
• organizational ethics -✓✓ the principles and standards by which businesses
operate and it is how an organization responds to an internal or external stimulus
• marketing concept -✓✓ identifying customer needs and then producing the goods
or services that will satisfy those needs while making a profit for the organization
• "right" principle -✓✓ getting the right goods or services to the right people at the
right place, time, and price, using the right promotional techniques
• promotion -✓✓ the attempt by marketers to inform, persuade, or remind
consumers and industrial users to engage in the exchange process
• promotional mix -✓✓ the combination of advertising, personal selling, sales
promotion, and public relations used to promote a product
• integrated marketing communications (IMC) -✓✓ the careful coordination of all
promotional activities to produce a consistent, unified message that is customer
focused
• customer journey -✓✓ a framework that acknowledges a buyer's progression
through a research and decision process ultimately culminating in a purchase
Answer [2026] | UPDATED ACTUAL Exam |
A+ Verified
• value creation -✓✓ the performance of actions that increase the worth of goods,
services, or even a business
• sales process -✓✓ incorporates actually selling the company's products or service
to its customers
• personal selling -✓✓ a type of selling that uses person-to-person interaction to
sell products and services
• customer loyalty -✓✓ having a positive attitude toward a product or brand, which
includes supportive behavior from the customer
• brand trust -✓✓ the willingness of the average consumer to rely on the ability of
the brand to perform its stated function
• conversion rates -✓✓ the percentage of prospective customers who take a
specific action you want
• sales forecast -✓✓ the process of estimating future sales
• operational budget -✓✓ a plan for expenditures required to maintain the
functioning of a business venture or public organization
,• product-market fit -✓✓ degree to which a product satisfies a strong market
demand
• corporate structure -✓✓ an organization's different departments or business units
within a company to achieve its overall mission and goals
• functional structure -✓✓ an organization structure that groups employees
according to a specialized or similar set of roles or tasks
• modular structure -✓✓ divides the business into small, tightly knit SBUs, which
focus on specific elements of the organizational process
• strategic business unit -✓✓ a profit center that focuses on product offering and
market segment
• competitive advantage -✓✓ a condition or circumstance that puts a company in a
favorable or superior business position
• sustainable competitive advantage -✓✓ company assets, attributes, or abilities
that are difficult to duplicate or exceed and provide a superior or favorable long-
term position over competitors
• customer relationship management (CRM) -✓✓ processes implemented by a
company to handle its contact with customers with the goal of creating a unified
customer experience to maximize retention
• business intelligence (BI) -✓✓ the use of data in an enterprise to facilitate
decision-making. It encompasses understanding the actual operation of the
, company, as well as the anticipation of future events, with the aim of providing
knowledge to support business decisions
• big data analytics -✓✓ large, complex data sets that require non-traditional data
processing software to predict trends and forecasts
• organizational ethics -✓✓ the principles and standards by which businesses
operate and it is how an organization responds to an internal or external stimulus
• marketing concept -✓✓ identifying customer needs and then producing the goods
or services that will satisfy those needs while making a profit for the organization
• "right" principle -✓✓ getting the right goods or services to the right people at the
right place, time, and price, using the right promotional techniques
• promotion -✓✓ the attempt by marketers to inform, persuade, or remind
consumers and industrial users to engage in the exchange process
• promotional mix -✓✓ the combination of advertising, personal selling, sales
promotion, and public relations used to promote a product
• integrated marketing communications (IMC) -✓✓ the careful coordination of all
promotional activities to produce a consistent, unified message that is customer
focused
• customer journey -✓✓ a framework that acknowledges a buyer's progression
through a research and decision process ultimately culminating in a purchase
