WGU D077 CONCEPTS IN MARKETING, SALES & CUSTOMER CONTACT QUESTIONS & ANS… EXAM
P R O F E S S I O N A L P R A C T I C E M AT E R I A L S
WGU D077 Concepts in
Marketing, Sales & Customer
Contact Questions & Answers
2026-2027 | Comprehensive
Review
Verified Answers Exam Ready With Rationales
100 QUESTIONS
DOCUMENT OVERVIEW
This document provides 100 comprehensive questions with correct answers and concise explanations
related to marketing, sales, and customer contact concepts for the 2026-2027 academic year. It serves as a
valuable resource for students seeking to enhance their understanding of marketing principles and
strategies. The material is ideal for study, review, and preparation for certification exams in the field.
CONTENTS
Marketing Concepts Q1–Q16
Consumer Behavior Q17–Q31
Sales Strategies Q32–Q45
Market Analysis Q46–Q59
Digital Marketing Q60–Q73
Research Methods Q74–Q87
Ethics and Responsibility Q88–Q100
Page 1
, E XA M Q U EST I O N S
Q1 QUESTION 1 OF 100
A/B testing
CORRECT ANSWER
A marketing experiment where two variants of a campaign are tested to see which one is most effective
Q2 QUESTION 2 OF 100
advertising
CORRECT ANSWER
Paid form of nonpersonal promotion
Q3 QUESTION 3 OF 100
amiable
CORRECT ANSWER
People with this social style want to know "why"
Q4 QUESTION 4 OF 100
brand equity
CORRECT ANSWER
One of the drivers of customer equity, based on how the customer assesses the value of the brand
Q5 QUESTION 5 OF 100
brand loyalty
CORRECT ANSWER
The faithfulness of customer's to a particular company and its products
Q6 QUESTION 6 OF 100
brand
Page 2
, CORRECT ANSWER
The unique identity and associations of a company, often captured in a design, sign, symbol, or words that identify a product
and differentiate it from competitors
Q7 QUESTION 7 OF 100
business-to-consumer (B2C)
CORRECT ANSWER
Sales directly to the individuals who consume a finished product for personal use
Q8 QUESTION 8 OF 100
Competition
CORRECT ANSWER
Style of handling conflict focused on self-interest over empathy
Q9 QUESTION 9 OF 100
Content marketing
CORRECT ANSWER
Promotion through the creation and sharing of messages and materials designed to stimulate interest in a product
Q10 QUESTION 10 OF 100
Deciders
CORRECT ANSWER
Individual(s) at an organization making the final purchase decision, often the person who owns the budget
Q11 QUESTION 11 OF 100
Direct distribution
CORRECT ANSWER
Sale of products from the producer to the end user without an intermediary
Q12 QUESTION 12 OF 100
Distribution channels
Page 3
P R O F E S S I O N A L P R A C T I C E M AT E R I A L S
WGU D077 Concepts in
Marketing, Sales & Customer
Contact Questions & Answers
2026-2027 | Comprehensive
Review
Verified Answers Exam Ready With Rationales
100 QUESTIONS
DOCUMENT OVERVIEW
This document provides 100 comprehensive questions with correct answers and concise explanations
related to marketing, sales, and customer contact concepts for the 2026-2027 academic year. It serves as a
valuable resource for students seeking to enhance their understanding of marketing principles and
strategies. The material is ideal for study, review, and preparation for certification exams in the field.
CONTENTS
Marketing Concepts Q1–Q16
Consumer Behavior Q17–Q31
Sales Strategies Q32–Q45
Market Analysis Q46–Q59
Digital Marketing Q60–Q73
Research Methods Q74–Q87
Ethics and Responsibility Q88–Q100
Page 1
, E XA M Q U EST I O N S
Q1 QUESTION 1 OF 100
A/B testing
CORRECT ANSWER
A marketing experiment where two variants of a campaign are tested to see which one is most effective
Q2 QUESTION 2 OF 100
advertising
CORRECT ANSWER
Paid form of nonpersonal promotion
Q3 QUESTION 3 OF 100
amiable
CORRECT ANSWER
People with this social style want to know "why"
Q4 QUESTION 4 OF 100
brand equity
CORRECT ANSWER
One of the drivers of customer equity, based on how the customer assesses the value of the brand
Q5 QUESTION 5 OF 100
brand loyalty
CORRECT ANSWER
The faithfulness of customer's to a particular company and its products
Q6 QUESTION 6 OF 100
brand
Page 2
, CORRECT ANSWER
The unique identity and associations of a company, often captured in a design, sign, symbol, or words that identify a product
and differentiate it from competitors
Q7 QUESTION 7 OF 100
business-to-consumer (B2C)
CORRECT ANSWER
Sales directly to the individuals who consume a finished product for personal use
Q8 QUESTION 8 OF 100
Competition
CORRECT ANSWER
Style of handling conflict focused on self-interest over empathy
Q9 QUESTION 9 OF 100
Content marketing
CORRECT ANSWER
Promotion through the creation and sharing of messages and materials designed to stimulate interest in a product
Q10 QUESTION 10 OF 100
Deciders
CORRECT ANSWER
Individual(s) at an organization making the final purchase decision, often the person who owns the budget
Q11 QUESTION 11 OF 100
Direct distribution
CORRECT ANSWER
Sale of products from the producer to the end user without an intermediary
Q12 QUESTION 12 OF 100
Distribution channels
Page 3
