DMI COMPREHENSIVE EXAMINATION
GUIDE 2026 COMPLETE QUESTIONS AND
ANSWERS
◉ There are three bid options available on Twitter. You should
choose the one that best meets your needs and campaign goals.
Match the bid options available on Twitter to the appropriate
descriptions.
Options:
Target bid
Maximum bid
Automatic bid
Descriptions:
When you have a tight budget
When you want to average out an average price per engagement
When you don't want to micromanage your campaign.
Answer: Target bid: When you want to average out an average price
per engagement
Maximum bid: When you have a tight budget
,Automatic bid: When you don't want to micromanage your campaign
◉ You should continuously look for ways to improve your tweets, to
increase user engagement and reach.
How can you enhance the tweets you compose for a campaign?
Choose TWO of the following:
1. Include an image or video.
2. Attach a Twitter card.
3. Use the maximum number of characters.
4. Include a link to an external poll..
Answer: 1. Include an image or video.
2. Attach a Twitter card.
◉ You can use audience targeting on Twitter to reach the right
people.
What audience targeting options are available on Twitter?
Choose TWO of the following:
1. Purchasing patterns
,2. Salary levels
3. Conversation topics
4. Follower lookalikes.
Answer: 3. Conversation topics
4. Follower lookalikes
◉ On LinkedIn, you can use a variety of different ad types,
depending on your requirements.
Match each LinkedIn ad type to its correct description.
Ad Type:
Dynamic Ads
Sponsored Content Ad
Right-hand Ad
Sponsored InMail
Description:
Mass scale, personalized messages direct to the target audience
Increase the reach of Company Page posts
Highly relevant and customizable creative
, Small ads that appear on the right of the desktop version of
LinkedIn.
Answer: Dynamic Ads: Highly relevant and customizable creative
Sponsored Content Ad: Increase the reach of Company Page posts
Right-hand Ad: Small ads that appear on the right of the desktop
version of LinkedIn
Sponsored InMail: Mass scale, personalized messages direct to the
target audience
◉ To ensure success, it's important to select the most appropriate
objectives and creative formats for your LinkedIn campaigns.
Drag and drop the campaign objectives and creative formats
available on LinkedIn into the correct columns.
Objectives:
Increase followers
Drive website visits
Collect leads
Get video views
Creative Formats on LinkedIn:
Upload an image
GUIDE 2026 COMPLETE QUESTIONS AND
ANSWERS
◉ There are three bid options available on Twitter. You should
choose the one that best meets your needs and campaign goals.
Match the bid options available on Twitter to the appropriate
descriptions.
Options:
Target bid
Maximum bid
Automatic bid
Descriptions:
When you have a tight budget
When you want to average out an average price per engagement
When you don't want to micromanage your campaign.
Answer: Target bid: When you want to average out an average price
per engagement
Maximum bid: When you have a tight budget
,Automatic bid: When you don't want to micromanage your campaign
◉ You should continuously look for ways to improve your tweets, to
increase user engagement and reach.
How can you enhance the tweets you compose for a campaign?
Choose TWO of the following:
1. Include an image or video.
2. Attach a Twitter card.
3. Use the maximum number of characters.
4. Include a link to an external poll..
Answer: 1. Include an image or video.
2. Attach a Twitter card.
◉ You can use audience targeting on Twitter to reach the right
people.
What audience targeting options are available on Twitter?
Choose TWO of the following:
1. Purchasing patterns
,2. Salary levels
3. Conversation topics
4. Follower lookalikes.
Answer: 3. Conversation topics
4. Follower lookalikes
◉ On LinkedIn, you can use a variety of different ad types,
depending on your requirements.
Match each LinkedIn ad type to its correct description.
Ad Type:
Dynamic Ads
Sponsored Content Ad
Right-hand Ad
Sponsored InMail
Description:
Mass scale, personalized messages direct to the target audience
Increase the reach of Company Page posts
Highly relevant and customizable creative
, Small ads that appear on the right of the desktop version of
LinkedIn.
Answer: Dynamic Ads: Highly relevant and customizable creative
Sponsored Content Ad: Increase the reach of Company Page posts
Right-hand Ad: Small ads that appear on the right of the desktop
version of LinkedIn
Sponsored InMail: Mass scale, personalized messages direct to the
target audience
◉ To ensure success, it's important to select the most appropriate
objectives and creative formats for your LinkedIn campaigns.
Drag and drop the campaign objectives and creative formats
available on LinkedIn into the correct columns.
Objectives:
Increase followers
Drive website visits
Collect leads
Get video views
Creative Formats on LinkedIn:
Upload an image
