DMI AMA PRO CERTIFICATION Q
COMPETENCY REVIEW 2026 MOCK TEST
COMPLETE KEY INSIGHTS
◉ Outbound Marketing.
Answer: 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
◉ Owned Media.
Answer: Website
Blog
Social Media account
◉ Paid Media.
Answer: Display ads
Retargeting
Social Media ads
◉ Earned Media.
Answer: Mentions
,Word of mouth Promotion
Reviews
◉ Direct Marketing.
Answer: Mailing and Brochures
Flyers
Coupons
◉ Broadcast advertising.
Answer: Cinema advertisements
Program sponsorship
Product Placement
◉ Referrals.
Answer: Fidelity cards
Discounts for sponsorships
Word of mouth
◉ Traditional Marketing.
Answer: Mass
Passive audience
One-To-Many
,Outbound
◉ Digital marketing.
Answer: Individual
Active audience
One-to-One
inbound
◉ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?.
Answer: Iterate
◉ Content Marketing.
Answer: Improves brand personality and likeability
◉ SEO.
Answer: Increase the visibility and searchability of online assets
◉ Social media.
Answer: Creates invisibility and searchability of online assets
◉ PPC.
, Answer: drives an interested audience to a site
◉ What are the elements of smart objective.
Answer: Specific
Measurable
Achievable
Relevant
Time-Bound
◉ What benefits can project management offer a project.
Answer: 1) The project has a central, accountable point of contact
2) Resources can be planned ahead of time
◉ What are some common tasks that a project manager carries out?.
Answer: 1) Ensures the team members have the resources they need
2) Guides the project from start to finish
◉ What skill set abilities does an effective project manager need to
possess?.
Answer: 1) Ability to allocate resources
2) Ability to plan and manage timelines
COMPETENCY REVIEW 2026 MOCK TEST
COMPLETE KEY INSIGHTS
◉ Outbound Marketing.
Answer: 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
◉ Owned Media.
Answer: Website
Blog
Social Media account
◉ Paid Media.
Answer: Display ads
Retargeting
Social Media ads
◉ Earned Media.
Answer: Mentions
,Word of mouth Promotion
Reviews
◉ Direct Marketing.
Answer: Mailing and Brochures
Flyers
Coupons
◉ Broadcast advertising.
Answer: Cinema advertisements
Program sponsorship
Product Placement
◉ Referrals.
Answer: Fidelity cards
Discounts for sponsorships
Word of mouth
◉ Traditional Marketing.
Answer: Mass
Passive audience
One-To-Many
,Outbound
◉ Digital marketing.
Answer: Individual
Active audience
One-to-One
inbound
◉ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?.
Answer: Iterate
◉ Content Marketing.
Answer: Improves brand personality and likeability
◉ SEO.
Answer: Increase the visibility and searchability of online assets
◉ Social media.
Answer: Creates invisibility and searchability of online assets
◉ PPC.
, Answer: drives an interested audience to a site
◉ What are the elements of smart objective.
Answer: Specific
Measurable
Achievable
Relevant
Time-Bound
◉ What benefits can project management offer a project.
Answer: 1) The project has a central, accountable point of contact
2) Resources can be planned ahead of time
◉ What are some common tasks that a project manager carries out?.
Answer: 1) Ensures the team members have the resources they need
2) Guides the project from start to finish
◉ What skill set abilities does an effective project manager need to
possess?.
Answer: 1) Ability to allocate resources
2) Ability to plan and manage timelines
