DMI EXAM STUDY SHEET 2026 UPDATED
QUESTIONS AND SOLUTIONS
◉ Social research is a key component of a social media strategy.
Which benefits does social research offer to a social media
marketer?
Choose TWO of the following:
Gives insight into conversion channels
Helps forecast profit margin
Gives a deeper understanding of your audience and their culture
Helps you create better content.
Answer: Gives a deeper understanding of your audience and their
culture
Helps you create better content
◉ You are a social marketer attempting to establish brand
capabilities and goals.
,Which issues do you need to consider?
Choose TWO of the following:
Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
Creative vision for social media video campaigns
Brand history of your main competitor.
Answer: Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
◉ You have an established customer base, but want to narrow it.
Which type of customers are most valuable to your business?
Choose TWO of the following:
Customers who respond to one-off special offers
Customers who love your product and use it often
Customers who make multiple purchases
Customers who are under 35.
Answer: Customers who love your product and use it often
,Customers who make multiple purchases
◉ It's important for social media marketers to understand their
audience.
Which of the following techniques are used for audience research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar.
Answer: Review campaign performance
Review website traffic and interactions
◉ You are planning a social media campaign and, prior to launch,
you want to gain in-depth knowledge about what your audience is
talking about.
Which steps can you take to actively listen to your audience to gain
insights?
, Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics.
Answer: Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
◉ Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency.
Answer: Storytelling
Social currency
QUESTIONS AND SOLUTIONS
◉ Social research is a key component of a social media strategy.
Which benefits does social research offer to a social media
marketer?
Choose TWO of the following:
Gives insight into conversion channels
Helps forecast profit margin
Gives a deeper understanding of your audience and their culture
Helps you create better content.
Answer: Gives a deeper understanding of your audience and their
culture
Helps you create better content
◉ You are a social marketer attempting to establish brand
capabilities and goals.
,Which issues do you need to consider?
Choose TWO of the following:
Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
Creative vision for social media video campaigns
Brand history of your main competitor.
Answer: Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
◉ You have an established customer base, but want to narrow it.
Which type of customers are most valuable to your business?
Choose TWO of the following:
Customers who respond to one-off special offers
Customers who love your product and use it often
Customers who make multiple purchases
Customers who are under 35.
Answer: Customers who love your product and use it often
,Customers who make multiple purchases
◉ It's important for social media marketers to understand their
audience.
Which of the following techniques are used for audience research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar.
Answer: Review campaign performance
Review website traffic and interactions
◉ You are planning a social media campaign and, prior to launch,
you want to gain in-depth knowledge about what your audience is
talking about.
Which steps can you take to actively listen to your audience to gain
insights?
, Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics.
Answer: Use social monitoring tools such as Hootsuite
Join discussion groups on platforms such as LinkedIn
◉ Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency.
Answer: Storytelling
Social currency
