CAPSIM COMPREHENSIVE EXAMS SET
TESTED QUESTIONS AND CORRECT
ANSWERS
●● The _____ is a marketing tool used to track the position of the
company's products against those of the competitors.
Answer: Perceptual Map
●● Hours
Answer: The Mean Time Before Failure is measured in _____.
●● Project Length
Answer: - The product's automation level on the production line.
- The # of R&D projects underway at the same time.
- The proximity of the product's new location to an existing product in
your company's line.
These factors drive _______________.
●● Math and Logic
Answer: Forecasting sales requires _____ and _____.
●● Six Basic Strategies
,Answer: Broad Differentiator
Niche Cost Leader
Niche Differentiator
Cost Leader w/Product Lifecycle Focus
Differentiator with Product Lifecycle Focus
●● Mean Time Before Failure
Answer: MTBF is _____.
●● Buying Criteria
Answer: The _____ are Price, Positioning, Age, and MTBF
●● Customer survey scores are calculated _____ times per year.
Answer: 12
●● Price ranges in all segments drop by _____ much per year?
Answer: $0.50
●● The _____ report of the Capstone Courier can help you diagnose
stock outs and their impacts.
Answer: Market Share
,●● Financial, Internal Business Process, Customer, Learning and
Growth
Answer: Balance Scorecard allows companies to gauge their
performance by assessing measures in these categories.
●● Age of a Product
Answer: _____ is the length of time since a product was revised or
invented.
●● Positioning and Price
Answer: _____ and _____ change every year. Age and MTBF criteria
always remain the same.
●● Positioning and price change every year. _____ criteria always
remain the same.
Answer: Age and MTBF
●● Ideal Spot
Answer: The _____ is the position on the Perceptual Map where demand
is highest.
●● Market Segment
Answer: A _____ is a group of customers who have similar needs.
, ●● 5 Market Segments
Answer: The _____ are Traditional, Low End, High End, Performance
and Size.
●● Increased
Answer: Each year, customers demand ___________ performance and
decreased size.
●● Decreased
Answer: Each year, customers demand increased performance and
___________ size.
●● The ___________ segment has the fastest drift rate.
Answer: performance
●● Low End
Answer: The _________ segment has the slowest drift rate.
●● Each month during the year, the segment drifts _____ of the distance
from the starting position to the ending position.
Answer: 1/12th
●● Segments are moving
TESTED QUESTIONS AND CORRECT
ANSWERS
●● The _____ is a marketing tool used to track the position of the
company's products against those of the competitors.
Answer: Perceptual Map
●● Hours
Answer: The Mean Time Before Failure is measured in _____.
●● Project Length
Answer: - The product's automation level on the production line.
- The # of R&D projects underway at the same time.
- The proximity of the product's new location to an existing product in
your company's line.
These factors drive _______________.
●● Math and Logic
Answer: Forecasting sales requires _____ and _____.
●● Six Basic Strategies
,Answer: Broad Differentiator
Niche Cost Leader
Niche Differentiator
Cost Leader w/Product Lifecycle Focus
Differentiator with Product Lifecycle Focus
●● Mean Time Before Failure
Answer: MTBF is _____.
●● Buying Criteria
Answer: The _____ are Price, Positioning, Age, and MTBF
●● Customer survey scores are calculated _____ times per year.
Answer: 12
●● Price ranges in all segments drop by _____ much per year?
Answer: $0.50
●● The _____ report of the Capstone Courier can help you diagnose
stock outs and their impacts.
Answer: Market Share
,●● Financial, Internal Business Process, Customer, Learning and
Growth
Answer: Balance Scorecard allows companies to gauge their
performance by assessing measures in these categories.
●● Age of a Product
Answer: _____ is the length of time since a product was revised or
invented.
●● Positioning and Price
Answer: _____ and _____ change every year. Age and MTBF criteria
always remain the same.
●● Positioning and price change every year. _____ criteria always
remain the same.
Answer: Age and MTBF
●● Ideal Spot
Answer: The _____ is the position on the Perceptual Map where demand
is highest.
●● Market Segment
Answer: A _____ is a group of customers who have similar needs.
, ●● 5 Market Segments
Answer: The _____ are Traditional, Low End, High End, Performance
and Size.
●● Increased
Answer: Each year, customers demand ___________ performance and
decreased size.
●● Decreased
Answer: Each year, customers demand increased performance and
___________ size.
●● The ___________ segment has the fastest drift rate.
Answer: performance
●● Low End
Answer: The _________ segment has the slowest drift rate.
●● Each month during the year, the segment drifts _____ of the distance
from the starting position to the ending position.
Answer: 1/12th
●● Segments are moving
