CAPSIM EXAM SCRIPT VERIFIED
QUESTIONS WITH FULL SOLUTION
●● If there are two identical products, one that has 100% accessibility
and one that has 0% accessibility,
Answer: the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
●● What are three of the five Segments?
Answer: Traditional, Low End, Performance
●● A segment manager's task is to
Answer: verify the products entering and leaving a segment, the margin
potential for those products, capacity level and the distribution system as
compared to competitors.
●● Successful managers will:
Answer: a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
,●● What is the difference between the market segments at the beginning
of the round to the final round?
Answer: The fine cuts overlap in the beginning and in year 8 only the
rough cuts overlap.
●● After you have uploaded your decisions to the website, you can
change your official decisions as many times as you want prior to the
processing date and time of the round.
Answer: true
●● On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is
Answer: 0%
●● What trend can be explicitly observed in the industry in which your
company is operating?
Answer: Products become smaller and smaller.
●● MTBF is measured in
Answer: hour increments
●● Customers that want small products and are willing to sacrifice
performance are in the
Answer: size segment
, ●● in capstone, pricing standards are set by
Answer: customers (market segment)
●● Reliability" is expressed in terms of:
Answer: mean time before failure
●● The two characteristics that the perceptual map evaluates are
Answer: performance and size
●● Over time, the segments will drift in which direction on the
Perceptual Map?
Answer: down; right
●● The segments all drift to the lower-right section of the perceptual
map. Why does this drift take place?
Answer: customers want smaller and faster products
●● The prices in each segment
Answer: drop by 50 cents each year
●● MTBF in the segments should be
Answer: mtbf (performance)>mtbf (high end)
QUESTIONS WITH FULL SOLUTION
●● If there are two identical products, one that has 100% accessibility
and one that has 0% accessibility,
Answer: the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
●● What are three of the five Segments?
Answer: Traditional, Low End, Performance
●● A segment manager's task is to
Answer: verify the products entering and leaving a segment, the margin
potential for those products, capacity level and the distribution system as
compared to competitors.
●● Successful managers will:
Answer: a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
,●● What is the difference between the market segments at the beginning
of the round to the final round?
Answer: The fine cuts overlap in the beginning and in year 8 only the
rough cuts overlap.
●● After you have uploaded your decisions to the website, you can
change your official decisions as many times as you want prior to the
processing date and time of the round.
Answer: true
●● On perceptual map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is
Answer: 0%
●● What trend can be explicitly observed in the industry in which your
company is operating?
Answer: Products become smaller and smaller.
●● MTBF is measured in
Answer: hour increments
●● Customers that want small products and are willing to sacrifice
performance are in the
Answer: size segment
, ●● in capstone, pricing standards are set by
Answer: customers (market segment)
●● Reliability" is expressed in terms of:
Answer: mean time before failure
●● The two characteristics that the perceptual map evaluates are
Answer: performance and size
●● Over time, the segments will drift in which direction on the
Perceptual Map?
Answer: down; right
●● The segments all drift to the lower-right section of the perceptual
map. Why does this drift take place?
Answer: customers want smaller and faster products
●● The prices in each segment
Answer: drop by 50 cents each year
●● MTBF in the segments should be
Answer: mtbf (performance)>mtbf (high end)
