BUSINESS RESEARCH METHODS
COMPREHENSIVE EXAM SCRIPT VERIFIED
QUESTIONS AND SOLUTIONS GRADED
APLUS
●● In an observation study, when "shopping time in a supermarket" is
defined as: "Using a stopwatch, start the stopwatch the moment the
customer enters the store and stop the stopwatch as soon as the customer
is handed a receipt by the checkout clerk," this is best described as an
example of a(n) _____.
Answer: operational definition
●● Coding household income into "Above $100,000," "Between
$50,000 and $100,000," and "Below $50,000" is an example of a(n)
______ scale.
Answer: nominal
●● Which type of scale has all the properties of an interval scale with
the additional attribute of representing absolute quantities, characterized
by a meaningful absolute zero?
Answer: ratio scale
●● Which type of scale is a ranking scale?
Answer: ordinal
,●● When a respondent is asked either to agree or to disagree with the
statement: "The CEO is doing a good job of managing the affairs of the
corporation," this type of question produces______ data.
Answer: nominal
●● Which type of scale asks respondents to indicate their attitudes by
checking how strongly they agree or disagree with carefully constructed
statements, ranging from very positive to very negative attitudes toward
some object?
Answer: Likert
●● Alicia is using education, income, and occupation to develop a
measure of social class. What type of measure for social class is she
developing?
Answer: index measure
●● A type of scale that demands that respondents divide points among
several attributes to indicate their relative importance is called a _____.
Answer: constant-sum scale
●● When a two-point scale (e.g. agree/disagree) is expanded to include
five categories (e.g. strongly disagree, disagree, undecided, agree,
strongly agree), we say that the ________ of the scale has been
increased.
, Answer: sensitivity
●● All of the following are guidelines that help prevent the most
common mistakes in designing questions EXCEPT _____.
Answer: Avoid personal questions
●● What type of question is the following?
What time of day did you watch that movie at the Multiplex?
_____ Matinee
_____ Evening
_____ Rush-hour special
Answer: nominal
●● "What is your gender? ______ M ______ F" is an example of what
type of question?
Answer: fixed-alternative
●● "Do you agree or disagree with the statement: The Federal Reserve
Bank and the large U.S. banks are responsible for the high foreclosures
on home mortgages" is an example of what type of question?
Answer: double-barreled
COMPREHENSIVE EXAM SCRIPT VERIFIED
QUESTIONS AND SOLUTIONS GRADED
APLUS
●● In an observation study, when "shopping time in a supermarket" is
defined as: "Using a stopwatch, start the stopwatch the moment the
customer enters the store and stop the stopwatch as soon as the customer
is handed a receipt by the checkout clerk," this is best described as an
example of a(n) _____.
Answer: operational definition
●● Coding household income into "Above $100,000," "Between
$50,000 and $100,000," and "Below $50,000" is an example of a(n)
______ scale.
Answer: nominal
●● Which type of scale has all the properties of an interval scale with
the additional attribute of representing absolute quantities, characterized
by a meaningful absolute zero?
Answer: ratio scale
●● Which type of scale is a ranking scale?
Answer: ordinal
,●● When a respondent is asked either to agree or to disagree with the
statement: "The CEO is doing a good job of managing the affairs of the
corporation," this type of question produces______ data.
Answer: nominal
●● Which type of scale asks respondents to indicate their attitudes by
checking how strongly they agree or disagree with carefully constructed
statements, ranging from very positive to very negative attitudes toward
some object?
Answer: Likert
●● Alicia is using education, income, and occupation to develop a
measure of social class. What type of measure for social class is she
developing?
Answer: index measure
●● A type of scale that demands that respondents divide points among
several attributes to indicate their relative importance is called a _____.
Answer: constant-sum scale
●● When a two-point scale (e.g. agree/disagree) is expanded to include
five categories (e.g. strongly disagree, disagree, undecided, agree,
strongly agree), we say that the ________ of the scale has been
increased.
, Answer: sensitivity
●● All of the following are guidelines that help prevent the most
common mistakes in designing questions EXCEPT _____.
Answer: Avoid personal questions
●● What type of question is the following?
What time of day did you watch that movie at the Multiplex?
_____ Matinee
_____ Evening
_____ Rush-hour special
Answer: nominal
●● "What is your gender? ______ M ______ F" is an example of what
type of question?
Answer: fixed-alternative
●● "Do you agree or disagree with the statement: The Federal Reserve
Bank and the large U.S. banks are responsible for the high foreclosures
on home mortgages" is an example of what type of question?
Answer: double-barreled
