Globus 201 Final Exam Questions and Essays
with 100% Correct Answers 2026/2027
1. The "BRICS" nations include all EXCEPT:
A. Brazil
B. Russia
C. India
D. Mexico
Correct Answer: D
Rationale: BRICS stands for Brazil, Russia, India, China, and South Africa. Mexico is not
part of this grouping.
2. In Globus, "market segmentation" involves:
A. Treating all customers the same
B. Dividing the market into distinct customer groups
C. Targeting only one customer segment
D. Ignoring customer differences
Correct Answer: B
Rationale: Market segmentation is the process of dividing a broad consumer or
business market into sub-groups of consumers with similar needs or characteristics.
3. In Globus, "transfer pricing" refers to:
A. Pricing products for domestic sales
B. Pricing transactions between subsidiaries of the same company
C. Setting retail prices for consumers
D. Price controls by governments
Correct Answer: B
Rationale: Transfer pricing involves setting prices for transactions between related
entities within a multinational corporation.
4. The "global matrix structure" in organizations combines:
,A. Functional and geographic structures
B. Only functional departments
C. Only geographic divisions
D. Only product divisions
Correct Answer: A
Rationale: The matrix structure combines functional and geographic or product-based
reporting lines to facilitate coordination across global operations.
5. In Globus, "corporate social responsibility" involves:
A. Maximizing profits only
B. Ignoring environmental concerns
C. Considering social and environmental impacts
D. Focusing only on shareholder returns
Correct Answer: C
Rationale: CSR involves businesses considering their impact on society and the
environment in addition to pursuing profit.
6. The "WTO" is responsible for:
A. Setting international tax policies
B. Regulating international trade agreements
C. Enforcing domestic laws
D. Managing global currencies
Correct Answer: B
Rationale: The World Trade Organization oversees international trade agreements and
resolves trade disputes between member nations.
7. In Globus, "technological innovation" affects:
A. Only production processes
B. Only product features
C. Both production processes and product features
D. Only marketing methods
, Correct Answer: C
Rationale: Technology affects both how products are made (production processes) and
what products can do (product features).
8. The "eclectic paradigm" in international business includes:
A. Location-specific advantages only
B. Ownership advantages only
C. Internalization advantages only
D. All three: ownership, location, and internalization
Correct Answer: D
Rationale: Dunning's eclectic paradigm explains FDI through three advantages:
ownership (firm-specific), location (country-specific), and internalization (benefits of
internal operations).
9. In Globus, "brand positioning" refers to:
A. Product placement in stores
B. How a brand is perceived in the market
C. Packaging design only
D. Advertising slogan only
Correct Answer: B
Rationale: Brand positioning is the strategy to create a distinct perception of the brand
in the minds of consumers relative to competitors.
10. Competitive rivalry intensity depends on:
A. Only the number of competitors
B. Only the market growth rate
C. Both number of competitors and market growth rate
D. Neither factor
Correct Answer: C
Rationale: Competitive rivalry intensity depends on the number of competitors and the
growth rate of the market, among other factors.
11. The "GLOBE" cultural framework includes dimensions such as:
with 100% Correct Answers 2026/2027
1. The "BRICS" nations include all EXCEPT:
A. Brazil
B. Russia
C. India
D. Mexico
Correct Answer: D
Rationale: BRICS stands for Brazil, Russia, India, China, and South Africa. Mexico is not
part of this grouping.
2. In Globus, "market segmentation" involves:
A. Treating all customers the same
B. Dividing the market into distinct customer groups
C. Targeting only one customer segment
D. Ignoring customer differences
Correct Answer: B
Rationale: Market segmentation is the process of dividing a broad consumer or
business market into sub-groups of consumers with similar needs or characteristics.
3. In Globus, "transfer pricing" refers to:
A. Pricing products for domestic sales
B. Pricing transactions between subsidiaries of the same company
C. Setting retail prices for consumers
D. Price controls by governments
Correct Answer: B
Rationale: Transfer pricing involves setting prices for transactions between related
entities within a multinational corporation.
4. The "global matrix structure" in organizations combines:
,A. Functional and geographic structures
B. Only functional departments
C. Only geographic divisions
D. Only product divisions
Correct Answer: A
Rationale: The matrix structure combines functional and geographic or product-based
reporting lines to facilitate coordination across global operations.
5. In Globus, "corporate social responsibility" involves:
A. Maximizing profits only
B. Ignoring environmental concerns
C. Considering social and environmental impacts
D. Focusing only on shareholder returns
Correct Answer: C
Rationale: CSR involves businesses considering their impact on society and the
environment in addition to pursuing profit.
6. The "WTO" is responsible for:
A. Setting international tax policies
B. Regulating international trade agreements
C. Enforcing domestic laws
D. Managing global currencies
Correct Answer: B
Rationale: The World Trade Organization oversees international trade agreements and
resolves trade disputes between member nations.
7. In Globus, "technological innovation" affects:
A. Only production processes
B. Only product features
C. Both production processes and product features
D. Only marketing methods
, Correct Answer: C
Rationale: Technology affects both how products are made (production processes) and
what products can do (product features).
8. The "eclectic paradigm" in international business includes:
A. Location-specific advantages only
B. Ownership advantages only
C. Internalization advantages only
D. All three: ownership, location, and internalization
Correct Answer: D
Rationale: Dunning's eclectic paradigm explains FDI through three advantages:
ownership (firm-specific), location (country-specific), and internalization (benefits of
internal operations).
9. In Globus, "brand positioning" refers to:
A. Product placement in stores
B. How a brand is perceived in the market
C. Packaging design only
D. Advertising slogan only
Correct Answer: B
Rationale: Brand positioning is the strategy to create a distinct perception of the brand
in the minds of consumers relative to competitors.
10. Competitive rivalry intensity depends on:
A. Only the number of competitors
B. Only the market growth rate
C. Both number of competitors and market growth rate
D. Neither factor
Correct Answer: C
Rationale: Competitive rivalry intensity depends on the number of competitors and the
growth rate of the market, among other factors.
11. The "GLOBE" cultural framework includes dimensions such as:
