Digital Marketing Institute
Exam Prep
(2026–2027)
Exam Questions With Verified Correct
Solutions |100% Guaranteed Pass |
Latest Version | Grade A+
, examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a specified target audience with
the objective to drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with correct activity: 1. technical - non-content related onsite activities
1. technical 2. off-page - gaining external links
2. off-page 3. on-page - content and keyword targeting
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links
indexing is the process of adding web pages to a low value content and duplicate content
search engine's database. what are common reasons for
pages not being placed into the index?
match each step that a search engine follows to an 1. ranking - sorting the position of search results based on search parameters
activity that happens during it 2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters
discovering a website's themes and topics
Exam Prep
(2026–2027)
Exam Questions With Verified Correct
Solutions |100% Guaranteed Pass |
Latest Version | Grade A+
, examples of owned media - blog
- social media account
- website
examples of paid media - display ads
- social media ads
- retargeting
examples of earned media - mentions
- word of mouth promotion
- reviews
what is outbound marketing? a brand advertiser pushing out a message to a specified target audience with
the objective to drive awareness of a product or service
features of SEO - traffic is free
- results take time
features of ppc - traffic is paid
- results can be in minutes
match components of seo with correct activity: 1. technical - non-content related onsite activities
1. technical 2. off-page - gaining external links
2. off-page 3. on-page - content and keyword targeting
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links
indexing is the process of adding web pages to a low value content and duplicate content
search engine's database. what are common reasons for
pages not being placed into the index?
match each step that a search engine follows to an 1. ranking - sorting the position of search results based on search parameters
activity that happens during it 2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters
discovering a website's themes and topics
