EMARKETING DIGITAL MARKETING STRATEGY UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS FULL SOLUTION STUDY GUIDE

EMARKETING DIGITAL MARKETING
STRATEGY UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS FULL SOLUTION
STUDY GUIDE

●● CMO VP marketing
Answer: Develops the comprehensive marketing strategy (product line,
differentiation, competitive advantage, and brand positioning)


●● Director- Digital Marketing
Answer: Allocates resources across digital channels to implement the
marketing strategy effectively


●● Social Media Manager
Answer: Executes the digital marketing strategy on social media
platforms, focusing on specific tasks (e.g., keyword targeting, managing
campaigns, audience engagement)


●● Digital marketing strategy - refers to the optimal use of
Answer: digital marketing channels for accomplishing the company's
objective of generating sales from customers • First time customers
AND repeat cutomers

, ●● Allocating budget across the digital marketing channels in a way that
earns the company the
Answer: highest possible sales


• Strategic framework for making these decisions


●● Budget allocation=
Answer: Digital marketing strategy


●● The main goal of a digital marketing strategy is to decide how to
Answer: use resources across different channels to influence customers
in three key ways.


●● Demand Generation
Answer: • Any marketing activity designed to
generate attention, interest, and desire
from people who did not previously
have desire/demand for your products


• Information-based


• Generic to brand-directed