EMARKETING DIGITAL MARKETING
STRATEGY COMPREHENSIVE
EXAMINATION TEST COMPLETE
QUESTIONS AND CORRECT ANSWERS
●● What are the five stages of the digital marketing strategy process?
Answer: Research, Plan, Execute, Measure, Analyze and Adjust.
●● What is the purpose of the Research stage?
Answer: To understand the organization's current digital marketing
performance and identify opportunities for improvement.
●● What key question is asked during the Research stage?
Answer: Where do we stand now?
●● What activities are performed in the Research stage?
Answer: SWOT analysis, website analysis, review of digital marketing
efforts, customer research, competitive environment assessment, buyer
persona development, target market identification, and content
identification.
●● What does SWOT analysis evaluate?
Answer: Strengths, Weaknesses, Opportunities, and Threats.
, ●● What are the internal and external factors in SWOT analysis?
Answer: Strengths and weaknesses are internal; opportunities and threats
are external.
●● What is the purpose of the Plan stage?
Answer: To develop the strategy framework and define how goals will
be achieved.
●● What key question is asked during the Plan stage?
Answer: Where do we want to be and how do we get there?
●● What are SMART objectives?
Answer: Specific, Measurable, Attainable, Realistic, and Time-bound
objectives.
●● What is the purpose of the Execute stage?
Answer: To put the strategy into action.
●● What key question is asked during the Execute stage?
Answer: What must we do to achieve our goals?
●● What activities are performed in the Execute stage?
STRATEGY COMPREHENSIVE
EXAMINATION TEST COMPLETE
QUESTIONS AND CORRECT ANSWERS
●● What are the five stages of the digital marketing strategy process?
Answer: Research, Plan, Execute, Measure, Analyze and Adjust.
●● What is the purpose of the Research stage?
Answer: To understand the organization's current digital marketing
performance and identify opportunities for improvement.
●● What key question is asked during the Research stage?
Answer: Where do we stand now?
●● What activities are performed in the Research stage?
Answer: SWOT analysis, website analysis, review of digital marketing
efforts, customer research, competitive environment assessment, buyer
persona development, target market identification, and content
identification.
●● What does SWOT analysis evaluate?
Answer: Strengths, Weaknesses, Opportunities, and Threats.
, ●● What are the internal and external factors in SWOT analysis?
Answer: Strengths and weaknesses are internal; opportunities and threats
are external.
●● What is the purpose of the Plan stage?
Answer: To develop the strategy framework and define how goals will
be achieved.
●● What key question is asked during the Plan stage?
Answer: Where do we want to be and how do we get there?
●● What are SMART objectives?
Answer: Specific, Measurable, Attainable, Realistic, and Time-bound
objectives.
●● What is the purpose of the Execute stage?
Answer: To put the strategy into action.
●● What key question is asked during the Execute stage?
Answer: What must we do to achieve our goals?
●● What activities are performed in the Execute stage?
