UTA 3321 MARKETING 3
CERTIFICATION SCRIPT 2026
QUESTIONS WITH SOLUTIONS
GRADED A+
◍ a marketing strategy that stimulates consumer demand to obtain product
distribution.
Answer: pull strategy
◍ customer service management.
Answer: process presents a multi-company, unified response system to the
customer whenever complaints, concerns, questions, or comments are
voiced.
◍ status quo pricing.
Answer: a pricing objective that maintains existing prices or meets the
competition's prices
◍ For products such as Rolls-Royce automobiles, only one or a few dealers
within a given area can distribute the product. This illustrates:intensive
distribution. selective distribution. limited distribution.exclusive
distribution. none of the above..
Answer: exclusive distribution.
◍ the value of a company or brand name.
Answer: brand equity
◍ In ______________, retailers sell a product at a low price, with the hopes of
making up the profit from the sales of other products.Two-part pricingPrice
bundlingLoss leader pricingVersioning.
Answer: Loss leader pricing!
,◍ channels that enable customers to return products or components for reuse
or remanufacturing.
Answer: reverse channels
◍ Brand equity.
Answer: The value of company and brand names
◍ The innovation matrix identifies three levels of change and innovation. They
include _______, _______, and _______..
Answer: Transformational innovation, adjacent innovation, core innovation.
◍ Which ethical theory considers a person's character, not just their actions?.
Answer: Virtue ethics
◍ flexible pricing (variable pricing).
Answer: a price tactic in which different customers pay different prices for
essentially the same merchandise bought in equal quantities
◍ dynamic pricing.
Answer: the ability to change prices very quickly, often w/ software
assitance
◍ A global brand is one that earns at least ________ of its earnings outside the
home country.
Answer: a. 1⁄2 b. 1⁄5 c. 1⁄3 (this one)d. 1⁄4
◍ a cost that does not change as output is increased or decreased.
Answer: fixed cost
◍ a basic, long-term pricing framework that establishes the initial price for a
product and the intended direction for price movements over the product life
cycle.
Answer: price strategy
◍ Carefully specified objectives should have all of the following
characteristics EXCEPT _______.a. to guide marketing strategies and
tactics for the organizationb. to have unspecified end datesc. to provide
motivation to employeesd. to be consistent with the firm's mission
, statement.
Answer: b
◍ agents and brokers.
Answer: wholesaling intermediaries who do not take title to a product but
facilitate its sale from producer to end user by representing retailers,
wholesalers, or manufacturers
◍ Brand name.
Answer: Part of brand spoken (Letter, words, #s)
◍ Which ethical theory says that when people are faced with an ethical
dilemma, they should focus on their duties or responsibilities?.
Answer: Deontological theory
◍ heterogeneous.
Answer: services depend on their employees for quality, which makes
consistency difficult to achieve
◍ of all resources allocated to new products by
U. S firms is spent on failed products..
Answer: 46%
◍ Channel Members.
Answer: Negotiate with one another, buy and sell products, and facilitate the
change of ownership between buyer and seller in the course of moving the
product from the manufacturer into the hands of the final consumer.
◍ _______ occurs when a company defines its business in terms of goods and
services rather than in terms of the benefits customers seek..
Answer: Marketing myopia
◍ When the companies get together to set a higher price, it is called
___________________.Price fixingPrice discriminationPrice biasPredatory
pricing.
Answer: Price fixing!
◍ Carefully specified objectives should have all of the following
CERTIFICATION SCRIPT 2026
QUESTIONS WITH SOLUTIONS
GRADED A+
◍ a marketing strategy that stimulates consumer demand to obtain product
distribution.
Answer: pull strategy
◍ customer service management.
Answer: process presents a multi-company, unified response system to the
customer whenever complaints, concerns, questions, or comments are
voiced.
◍ status quo pricing.
Answer: a pricing objective that maintains existing prices or meets the
competition's prices
◍ For products such as Rolls-Royce automobiles, only one or a few dealers
within a given area can distribute the product. This illustrates:intensive
distribution. selective distribution. limited distribution.exclusive
distribution. none of the above..
Answer: exclusive distribution.
◍ the value of a company or brand name.
Answer: brand equity
◍ In ______________, retailers sell a product at a low price, with the hopes of
making up the profit from the sales of other products.Two-part pricingPrice
bundlingLoss leader pricingVersioning.
Answer: Loss leader pricing!
,◍ channels that enable customers to return products or components for reuse
or remanufacturing.
Answer: reverse channels
◍ Brand equity.
Answer: The value of company and brand names
◍ The innovation matrix identifies three levels of change and innovation. They
include _______, _______, and _______..
Answer: Transformational innovation, adjacent innovation, core innovation.
◍ Which ethical theory considers a person's character, not just their actions?.
Answer: Virtue ethics
◍ flexible pricing (variable pricing).
Answer: a price tactic in which different customers pay different prices for
essentially the same merchandise bought in equal quantities
◍ dynamic pricing.
Answer: the ability to change prices very quickly, often w/ software
assitance
◍ A global brand is one that earns at least ________ of its earnings outside the
home country.
Answer: a. 1⁄2 b. 1⁄5 c. 1⁄3 (this one)d. 1⁄4
◍ a cost that does not change as output is increased or decreased.
Answer: fixed cost
◍ a basic, long-term pricing framework that establishes the initial price for a
product and the intended direction for price movements over the product life
cycle.
Answer: price strategy
◍ Carefully specified objectives should have all of the following
characteristics EXCEPT _______.a. to guide marketing strategies and
tactics for the organizationb. to have unspecified end datesc. to provide
motivation to employeesd. to be consistent with the firm's mission
, statement.
Answer: b
◍ agents and brokers.
Answer: wholesaling intermediaries who do not take title to a product but
facilitate its sale from producer to end user by representing retailers,
wholesalers, or manufacturers
◍ Brand name.
Answer: Part of brand spoken (Letter, words, #s)
◍ Which ethical theory says that when people are faced with an ethical
dilemma, they should focus on their duties or responsibilities?.
Answer: Deontological theory
◍ heterogeneous.
Answer: services depend on their employees for quality, which makes
consistency difficult to achieve
◍ of all resources allocated to new products by
U. S firms is spent on failed products..
Answer: 46%
◍ Channel Members.
Answer: Negotiate with one another, buy and sell products, and facilitate the
change of ownership between buyer and seller in the course of moving the
product from the manufacturer into the hands of the final consumer.
◍ _______ occurs when a company defines its business in terms of goods and
services rather than in terms of the benefits customers seek..
Answer: Marketing myopia
◍ When the companies get together to set a higher price, it is called
___________________.Price fixingPrice discriminationPrice biasPredatory
pricing.
Answer: Price fixing!
◍ Carefully specified objectives should have all of the following
