LEV3701 EXAM SCRIPT VERIFIED
QUESTIONS AND SOLUTIONS COMPLETE
REVIEW MATERIAL
●● M5Ch4Ch8.7 Which of the following is not a strategy for target
marketing?
Select one:
A. Niche
B. Mass market
C. Multi-segmentation
D. Geodemographic
Answer: Geodemographic
●● M5Ch8.4c Segmenting markets on the basis of personality, motives,
lifestyles, and geodemographics is called:
Select one:
A. Individual segmentation
B. Psychographic segmentation
C. Behavioral segmentation
D. Attitudinal segmentation
Answer: Psychographic segmentation
,●● M5Ch8.4e The 80/20 principle states that:
Select one:
A. 20% of companies generate 80% of product sales
B. 80% of all products are consumed by 20% of the populations
C. 20% of customers generate 80% of the demand
D. 80% of the time, financial projections will be accurate
Answer: 20% of customers generate 80% of the demand
●● M5 What are the factors to be considered when positioning a
product?
Select one:
A. Personality, affiliation, communication of value
B. Attributes, benefits, communication of value
C. Attitudes, benefits, communication of value
D. Affiliation, benefits, customer value
Answer: Attributes, benefits, communication of value
●● M5Ch8 Which of the following is not a part of strategy development.
Select one:
A. Marketing
B. Targeting
C. Segmentation
, D. Positioning
Answer: Marketing
●● M5Ch9 The process of planning, collecting, and analyzing data
relevant to a marketing decision is called:
Select one:
A. Marketing research
B. Analytics
C. Segmentation
D. Market analysis
Answer: Marketing research
●● M5Ch9.2 A focus group consists of:
Select one:
A. 7-10 people participating in a group discussion lead by a moderator
B. Individuals interviewing business people at their offices
C. 2-3 people acquiring information while observing a business
D. Interview questions that encourage unique answers
Answer: 7-10 people participating in a group discussion lead by a
moderator
●● M5 Which company adopted a niche market when launching their
product?
QUESTIONS AND SOLUTIONS COMPLETE
REVIEW MATERIAL
●● M5Ch4Ch8.7 Which of the following is not a strategy for target
marketing?
Select one:
A. Niche
B. Mass market
C. Multi-segmentation
D. Geodemographic
Answer: Geodemographic
●● M5Ch8.4c Segmenting markets on the basis of personality, motives,
lifestyles, and geodemographics is called:
Select one:
A. Individual segmentation
B. Psychographic segmentation
C. Behavioral segmentation
D. Attitudinal segmentation
Answer: Psychographic segmentation
,●● M5Ch8.4e The 80/20 principle states that:
Select one:
A. 20% of companies generate 80% of product sales
B. 80% of all products are consumed by 20% of the populations
C. 20% of customers generate 80% of the demand
D. 80% of the time, financial projections will be accurate
Answer: 20% of customers generate 80% of the demand
●● M5 What are the factors to be considered when positioning a
product?
Select one:
A. Personality, affiliation, communication of value
B. Attributes, benefits, communication of value
C. Attitudes, benefits, communication of value
D. Affiliation, benefits, customer value
Answer: Attributes, benefits, communication of value
●● M5Ch8 Which of the following is not a part of strategy development.
Select one:
A. Marketing
B. Targeting
C. Segmentation
, D. Positioning
Answer: Marketing
●● M5Ch9 The process of planning, collecting, and analyzing data
relevant to a marketing decision is called:
Select one:
A. Marketing research
B. Analytics
C. Segmentation
D. Market analysis
Answer: Marketing research
●● M5Ch9.2 A focus group consists of:
Select one:
A. 7-10 people participating in a group discussion lead by a moderator
B. Individuals interviewing business people at their offices
C. 2-3 people acquiring information while observing a business
D. Interview questions that encourage unique answers
Answer: 7-10 people participating in a group discussion lead by a
moderator
●● M5 Which company adopted a niche market when launching their
product?
