SMPS CPSM REVIEW TIPS QUESTIONS AND
ANSWERS SET A+
✔✔
✔✔Naming Convention - ✔✔Formal structure and guidelines used to create brand
names
✔✔Proof Points - ✔✔Words or phrases that give specific audience members permission
to believe a firm's assertion
✔✔Communications Plan - ✔✔A written document that describes what you want to
accomplish with your communications, ways those objectives can be accomplished, to
whom communications will be addressed, , how you will accomplish your objectives,
and how you will measure your results.
✔✔Communications Objectives - ✔✔Measurable targets that help isolate which parts of
the communications plan are working and which are not.
✔✔Social Media - ✔✔A tool set (including blogs, Facebook, Twitter, etc.) which
everyone can use to publish content to the internet.
✔✔Inbound Marketing - ✔✔The practice of participating in a dialogue with clients
through social media, content sharing, and other tools.
✔✔Outbound Marketing - ✔✔Traditional marketing campaign where a firm sends out
information about their services to a potential client.
✔✔Content Calendar - ✔✔A calendar that outlines all the types of content that you will
produce over a period of time.
✔✔301 Redirect - ✔✔A piece of code on a website that tells the server that a page has
moved to a new web address
, ✔✔Responsive Design - ✔✔A website design feature that allows page layout, content,
navigation, and other features to adjust, scale, and move based on the visitor's device.
✔✔Integration - ✔✔The act of incorporating social media into your firm's website.
✔✔Search Engine Optimization (SEO) - ✔✔The process of improving the visibility of a
website or web page in search engines via natural (unpaid) search results.
✔✔Keyword - ✔✔A word or phrase commonly entered into a search engine to find a
particular product or service.
✔✔Web Crawlers - ✔✔Computer programs that browse the internet in a methodical,
automated manner to index website content.
✔✔Analytics - ✔✔The study of business data using statistical analysis in order to
discover and understand historical patterns to proactively predict and improve business
performance in the future.
✔✔Google Analytics - ✔✔A partially free service provided by Google that reveals
information on how people use your website and how your website is performing
compared to other sites.
✔✔Press List - ✔✔A list of media outlets that your firm can contact for potential publicity
✔✔Editorial Calendar - ✔✔A schedule which outlines the theme for each issue of a
publication
✔✔News Release - ✔✔A public relations announcement issued to the news media and
to other targeted publications for the purpose of letting the public know about company
developments.
✔✔Wire Distribution Service - ✔✔Service that will broadcast your news release for a
fee, giving you access to all of the connections the service has and allowing you to
reach a potentially larger audience.
✔✔Advertorial - ✔✔Mixture of an advertisement and an editorial produced when a firm
pays a publication to write a positive article about them and pass it off as an editorial
✔✔Multimedia - ✔✔Electronic media
✔✔Viral Videos - ✔✔Videos that are shared at a rapid pace across multiple online and
mobile platforms.
ANSWERS SET A+
✔✔
✔✔Naming Convention - ✔✔Formal structure and guidelines used to create brand
names
✔✔Proof Points - ✔✔Words or phrases that give specific audience members permission
to believe a firm's assertion
✔✔Communications Plan - ✔✔A written document that describes what you want to
accomplish with your communications, ways those objectives can be accomplished, to
whom communications will be addressed, , how you will accomplish your objectives,
and how you will measure your results.
✔✔Communications Objectives - ✔✔Measurable targets that help isolate which parts of
the communications plan are working and which are not.
✔✔Social Media - ✔✔A tool set (including blogs, Facebook, Twitter, etc.) which
everyone can use to publish content to the internet.
✔✔Inbound Marketing - ✔✔The practice of participating in a dialogue with clients
through social media, content sharing, and other tools.
✔✔Outbound Marketing - ✔✔Traditional marketing campaign where a firm sends out
information about their services to a potential client.
✔✔Content Calendar - ✔✔A calendar that outlines all the types of content that you will
produce over a period of time.
✔✔301 Redirect - ✔✔A piece of code on a website that tells the server that a page has
moved to a new web address
, ✔✔Responsive Design - ✔✔A website design feature that allows page layout, content,
navigation, and other features to adjust, scale, and move based on the visitor's device.
✔✔Integration - ✔✔The act of incorporating social media into your firm's website.
✔✔Search Engine Optimization (SEO) - ✔✔The process of improving the visibility of a
website or web page in search engines via natural (unpaid) search results.
✔✔Keyword - ✔✔A word or phrase commonly entered into a search engine to find a
particular product or service.
✔✔Web Crawlers - ✔✔Computer programs that browse the internet in a methodical,
automated manner to index website content.
✔✔Analytics - ✔✔The study of business data using statistical analysis in order to
discover and understand historical patterns to proactively predict and improve business
performance in the future.
✔✔Google Analytics - ✔✔A partially free service provided by Google that reveals
information on how people use your website and how your website is performing
compared to other sites.
✔✔Press List - ✔✔A list of media outlets that your firm can contact for potential publicity
✔✔Editorial Calendar - ✔✔A schedule which outlines the theme for each issue of a
publication
✔✔News Release - ✔✔A public relations announcement issued to the news media and
to other targeted publications for the purpose of letting the public know about company
developments.
✔✔Wire Distribution Service - ✔✔Service that will broadcast your news release for a
fee, giving you access to all of the connections the service has and allowing you to
reach a potentially larger audience.
✔✔Advertorial - ✔✔Mixture of an advertisement and an editorial produced when a firm
pays a publication to write a positive article about them and pass it off as an editorial
✔✔Multimedia - ✔✔Electronic media
✔✔Viral Videos - ✔✔Videos that are shared at a rapid pace across multiple online and
mobile platforms.
