MGT 6311 Final Exam
1. What's the sec- YouTube
ond largest search
engine besides
Google?
2. The four most explainers
common video how to videos
types are product demos
testimonials
3. When was Since the first video was aired on April 23rd of 2005,
YouTube's first YouTube has grown to attract over one billion unique visitors each month.
video aired? Six billion hours of video are watched on the platform each month, and
How many hours 25% of views come from mobile devices.
of video are It accounts for 17% of all internet traffic.
watched on the
platform month-
ly?
What % of views
come from mobile
devices?
What % of internet
traffic come from
it?
4. 56% of videos 2 minutes;
made in the last this also comes from platforms like Twitter and Instagram having limits
year are less than
X minutes long
5. what are the most websites and social
popular video dis-
, MGT 6311 Final Exam
tribution chan-
nels?
6. Twitter user % More than four out of five Twitter users watch video content on Twitter, and
engagement w/ an amazing 10 billion videos a day are watched on Snapchat.
video? Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched
X videos without sound.
watched/day on
Snapchat
X people watch
videos daily on
Facebook
X% of Facebook
videos are w/o
sound
7. Is Facebook's de- Yes, the default is sound on. So, since 85% of videos are watched w/o sound,
fault for audio many users have turned sound off. So, marketers have to make videos that don't
to be turned on? rely on sound or entice users to turn on sound in the beginning of the video.
Why does this
matter?
8. Including video in increases open rate,
email subject pos- increases click through rate,
itively impacts: decreases unsubscribe rate
9. including video in increases click through rate 2-3X
body of email
10. can increase conversion rate up to 1x
1. What's the sec- YouTube
ond largest search
engine besides
Google?
2. The four most explainers
common video how to videos
types are product demos
testimonials
3. When was Since the first video was aired on April 23rd of 2005,
YouTube's first YouTube has grown to attract over one billion unique visitors each month.
video aired? Six billion hours of video are watched on the platform each month, and
How many hours 25% of views come from mobile devices.
of video are It accounts for 17% of all internet traffic.
watched on the
platform month-
ly?
What % of views
come from mobile
devices?
What % of internet
traffic come from
it?
4. 56% of videos 2 minutes;
made in the last this also comes from platforms like Twitter and Instagram having limits
year are less than
X minutes long
5. what are the most websites and social
popular video dis-
, MGT 6311 Final Exam
tribution chan-
nels?
6. Twitter user % More than four out of five Twitter users watch video content on Twitter, and
engagement w/ an amazing 10 billion videos a day are watched on Snapchat.
video? Also, 500 million people each day watch videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them are watched
X videos without sound.
watched/day on
Snapchat
X people watch
videos daily on
X% of Facebook
videos are w/o
sound
7. Is Facebook's de- Yes, the default is sound on. So, since 85% of videos are watched w/o sound,
fault for audio many users have turned sound off. So, marketers have to make videos that don't
to be turned on? rely on sound or entice users to turn on sound in the beginning of the video.
Why does this
matter?
8. Including video in increases open rate,
email subject pos- increases click through rate,
itively impacts: decreases unsubscribe rate
9. including video in increases click through rate 2-3X
body of email
10. can increase conversion rate up to 1x
