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MNGT 4800 Exam 1 Questions with Correct Answers

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MNGT 4800 Exam 1 Questions with Correct Answers

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MNGT 4800 Exam 1 Questions with Correct
Answers
______________ is best describe as a set of goal-directed actions a firm takes to gain and

sustain superior performance relative to competitors.

Strategy

Juan wants to open his own hot dog restaurant but doesn't know anything about

business. He needs help determining who his competition is, how he should craft his

strategy to compete and how he'll implement his strategy to achieve a competitive

advantage. He's hired you to help him get started. As a result, you will probably use

which of the following?

AFI strategy framework

A firm that achieves superior performance relative to other firms in the same industry

or the industry average has a(n)

Competitive advantage

Which of the following is an example of competitive parity?

A firm produces a similar number of wall clocks at a similar cost as it's competitors.

DuraLine Ltd. is a landline telephone manufacturer whose average return on invested

capital is approximately 2 percent. Because demand for landline telephones has

declined significantly, the industry average return on invested capital has been negative

(-5 percent) for the last few years. In this scenario, DuraLine Ltd. has a

___________________.

Competitive advantage

, As the strategic manager of AlwaysSharp art knives, you are tasked with producing a

strategy for introducing a new line of premium knives. Your competitor produces a line

of similar art knives at a cost of $1 and sells them for $5. Because your company has

inferior production capabilities, your knives will cost $2 each to produce. However,

your handle is proven to be more comfortable than your competitors. Assuming you are

guaranteed to sell the same number of units as your competitor, which of the following

strategies is most likely to achieve a competitive advantage?

Market AlwaysSharp art knives as a higher-quality alternative and sell them for $7

Golden Age Cinemas Inc. and HiDef Inc. are two companies that own and run movie

theaters in malls and other commercial areas. Both are trying to coax consumers back

into movie theaters after the COVID-19 pandemic shutdowns. While Golden Age

Cinemas Inc. pursues a cost-leadership strategy, HiDef Inc. adopts a differentiation

strategy. Which of the following statements is most likely true of this scenario?

Josef and Golden Age Cinemas will not be direct competitors to each other, and their

customer segments will overlap very little

Writer Button Inc and Horner Inc are two companies that have been manufacturing

typewriters for almost 30 years. Due to the reduced demand for typewriters today, both

companies average return on invested capital is approximately -5 percent. The current

industry average is 2 percent. In this scenario, Writer Button Inc and Horner Inc most

likely have

Competitive parity with each other

The best example of a firm's external stakeholder is a(n)

Government agency that regulates the prices of products manufactured by the firm

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