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MNGT 4800 Test 2 Questions with Correct Answers

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MNGT 4800 Test 2 Questions with Correct Answers

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MNGT 4800 Test 2 Questions with Correct
Answers
A resource that is valuable and rare but that can be imitated might provide an edge in

the short-term, but competitors can overcome such an advantage eventually.

True

False

True

A distinctive competence is a set of strategic resources that an organization owns.

True

False

False

Cost leaders' emphasis on efficiency makes them vulnerable to price competition from

rivals.

True

False

False

A firm following a differentiation strategy attempts to convince customers to pay a

premium price for its goods or services by providing unique and desirable features.

True

False

True

A firm following the focused cost strategy necessarily charges the lowest prices in the

industry.

, True

False

False

A firm that enjoys a(n) _____ capability is one that is skilled at continually updating its

array of capabilities in order to keep pace with changes in its environment.

Competitive

Distinctive

Strategic

Dynamic

Evolving

Dynamic

_____ provide exclusive rights to the creators of original artistic works such as books,

movies, songs, and screenplays.

Patents

Copyrights

Trademarks

Trade secrets

Inventor rights

Copyrights

The formulation of Pepper's is an example of a(n) _____.

Copyright

Trademark

Trade secret

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