WSET DIPLOMA D2 EXAM ACTUAL
EXAMINATION 2026 QUESTIONS WITH
ANSWERS GRADED A+
⩥ The general factors affecting demand for wine. Answer: - Social
- Economic
- Legislative
- Political
⩥ List major social factors affecting demand for wine. Answer: - Change
in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
⩥ Describe how global wine consumption habits have changed since
2001. Answer: - Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on
non-essential products
- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
,⩥ Top five countries for total wine consumption in 2017. Answer: - USA
- France
- Italy
- Germany
- China
⩥ Explain the increasing wine consumption in USA in the last 20-30 yr.
Answer: - Increasing globalization of the food and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the domestic market
⩥ Explain the increasing wine consumption in China. Answer: -
Growing middle class showing wealth and status - move away from
local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
⩥ Give possible reasons for falling wine consumption in traditional
wine-drinking countries. Answer: - Younger people drinking less wine:
old fashioned; less time in bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin
in France
- Changes in lifestyle: less time for longer meals, less lunchtime
drinking
,- Reduced availability of cheap wine: reduce over-production, some
consumers switch to cheaper alcoholic drinks
⩥ List a few major changes in consumer preferences in recent years.
Answer: - Rose and Prosecco become popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going out of fashion
⩥ What factors could influence a wine's reputation?. Answer: - Good
reviews from leading publications and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series, music lyrics or
celebrity lifestyle news
- Peer opinions
⩥ What are price-sensitive markets? Give examples. Answer: Markets
where consumers are unwilling to pay more than the lowest price
possible for the style of wine they want to buy. E.g., Germany, UK
⩥ What can producers do to retain customers in price-sensitive
markets?. Answer: - Competition is fierce - reduce price or simply
choose not to sell
- Reluctant to pass on increases in production costs to consumers
- Try to build up 'brand loyalty'
, ⩥ Explain 'premiumization'. Answer: - Consumers are increasingly
willing to pay more for individual bottles of wine, often because they are
buying less wine by volume
- Happens in USA even in UK
⩥ List major economic factors that influence demand for wine. Answer:
- Strength of economy
- Fluctuations in currency exchange
- Changes to the market
⩥ Give examples in which the strength of economy affect wine demand.
Answer: - 2008 financial crisis: champagne demand falls, Prosecco
grew; trade wine for beer, cider etc
- Chinese economy growing: emerging middle class chasing aspirational
wines
⩥ In what kind of market does currency fluctuation have the most
significant impact on the demand for wine?. Answer: Price-sensitive
market
⩥ When a wine-exporting country's currency gains value compared to
that of the importing country, what can a producer do?. Answer: -
Increase wine price and losing sales
- Keep the price and lose profit
EXAMINATION 2026 QUESTIONS WITH
ANSWERS GRADED A+
⩥ The general factors affecting demand for wine. Answer: - Social
- Economic
- Legislative
- Political
⩥ List major social factors affecting demand for wine. Answer: - Change
in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
⩥ Describe how global wine consumption habits have changed since
2001. Answer: - Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on
non-essential products
- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
,⩥ Top five countries for total wine consumption in 2017. Answer: - USA
- France
- Italy
- Germany
- China
⩥ Explain the increasing wine consumption in USA in the last 20-30 yr.
Answer: - Increasing globalization of the food and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the domestic market
⩥ Explain the increasing wine consumption in China. Answer: -
Growing middle class showing wealth and status - move away from
local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
⩥ Give possible reasons for falling wine consumption in traditional
wine-drinking countries. Answer: - Younger people drinking less wine:
old fashioned; less time in bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin
in France
- Changes in lifestyle: less time for longer meals, less lunchtime
drinking
,- Reduced availability of cheap wine: reduce over-production, some
consumers switch to cheaper alcoholic drinks
⩥ List a few major changes in consumer preferences in recent years.
Answer: - Rose and Prosecco become popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going out of fashion
⩥ What factors could influence a wine's reputation?. Answer: - Good
reviews from leading publications and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series, music lyrics or
celebrity lifestyle news
- Peer opinions
⩥ What are price-sensitive markets? Give examples. Answer: Markets
where consumers are unwilling to pay more than the lowest price
possible for the style of wine they want to buy. E.g., Germany, UK
⩥ What can producers do to retain customers in price-sensitive
markets?. Answer: - Competition is fierce - reduce price or simply
choose not to sell
- Reluctant to pass on increases in production costs to consumers
- Try to build up 'brand loyalty'
, ⩥ Explain 'premiumization'. Answer: - Consumers are increasingly
willing to pay more for individual bottles of wine, often because they are
buying less wine by volume
- Happens in USA even in UK
⩥ List major economic factors that influence demand for wine. Answer:
- Strength of economy
- Fluctuations in currency exchange
- Changes to the market
⩥ Give examples in which the strength of economy affect wine demand.
Answer: - 2008 financial crisis: champagne demand falls, Prosecco
grew; trade wine for beer, cider etc
- Chinese economy growing: emerging middle class chasing aspirational
wines
⩥ In what kind of market does currency fluctuation have the most
significant impact on the demand for wine?. Answer: Price-sensitive
market
⩥ When a wine-exporting country's currency gains value compared to
that of the importing country, what can a producer do?. Answer: -
Increase wine price and losing sales
- Keep the price and lose profit
