WGU D077 ACTUAL TEST PAPER FULL
QUESTIONS AND ACCURATE ANSWERS
GRADED APLUS
●● Accommodation
Answer: Style of handling conflict focused on empathy over self-interest
●● Adaptive selling
Answer: Using social styles to customize a sales approach to the specific
customer
●● administered vertical marketing system
Answer: Cooperation between levels of a distribution channel where one
member sets the terms due to its size and influence
●● advertising
Answer: Paid form of nonpersonal promotion
●● amiable
Answer: People with this social style want to know "why"
●● analytical
,Answer: People with this social style want to know "how"
●● artificial intelligence
Answer: Intelligent machines (computers) capable of learning and
interacting
●● attitudes
Answer: Positive, negative, or ambivalent evaluation of people, objects,
event, activities, ideas, or anything else in the environment
●● attributes
Answer: Characteristics that define a product and will influence the
customer's purchase decision
●● Avoidance
Answer: Style of handling conflict with little empathy or self-interest
●● B2B sales
Answer: Sales to another company that consumes the product or services
as part of operating the business or uses the product in the assembly of
the final product it sells to consumers
●● Bait and switch
,Answer: Fraudulent practice where an advertised product is unavailable
so a customer is guided to a more expensive one
●● Bargaining power of buyers
Answer: One of Porter's Five Forces—the power of customers to drive
down prices if supply exceeds demand
●● Bargaining power of suppliers
Answer: One of Porter's Five Forces—the power of suppliers when there
are few alternative sources for the products' components
●● Bargaining
Answer: The fourth phase in the negotiation process, where the parties
seek an agreement
●● BCG Matrix
Answer: Planning tool which uses a quadrant to map the strategic
position of a business brand based on the brand's market share and the
market's growth potential
●● behavioral observation
Answer: Primary marketing research technique involving formal or
informal observation of customers and noncustomers
, ●● boycott
Answer: Voluntary and intentional refusal to buy products from a certain
person, company, or country for ethical or political reasons
●● brand equity
Answer: One of the drivers of customer equity, based on how the
customer assesses the value of the brand
●● brand loyalty
Answer: The faithfulness of customer's to a particular company and its
products
●● brand
Answer: The unique identity and associations of a company, often
captured in a design, sign, symbol, or words that identify a product and
differentiate it from competitors
●● Bundling
Answer: Grouping related products together and pricing them as a single
product.
●● business cycle
Answer: Expansions and contractions in the level of economic activities
(business fluctuations) around a long-term growth trend
QUESTIONS AND ACCURATE ANSWERS
GRADED APLUS
●● Accommodation
Answer: Style of handling conflict focused on empathy over self-interest
●● Adaptive selling
Answer: Using social styles to customize a sales approach to the specific
customer
●● administered vertical marketing system
Answer: Cooperation between levels of a distribution channel where one
member sets the terms due to its size and influence
●● advertising
Answer: Paid form of nonpersonal promotion
●● amiable
Answer: People with this social style want to know "why"
●● analytical
,Answer: People with this social style want to know "how"
●● artificial intelligence
Answer: Intelligent machines (computers) capable of learning and
interacting
●● attitudes
Answer: Positive, negative, or ambivalent evaluation of people, objects,
event, activities, ideas, or anything else in the environment
●● attributes
Answer: Characteristics that define a product and will influence the
customer's purchase decision
●● Avoidance
Answer: Style of handling conflict with little empathy or self-interest
●● B2B sales
Answer: Sales to another company that consumes the product or services
as part of operating the business or uses the product in the assembly of
the final product it sells to consumers
●● Bait and switch
,Answer: Fraudulent practice where an advertised product is unavailable
so a customer is guided to a more expensive one
●● Bargaining power of buyers
Answer: One of Porter's Five Forces—the power of customers to drive
down prices if supply exceeds demand
●● Bargaining power of suppliers
Answer: One of Porter's Five Forces—the power of suppliers when there
are few alternative sources for the products' components
●● Bargaining
Answer: The fourth phase in the negotiation process, where the parties
seek an agreement
●● BCG Matrix
Answer: Planning tool which uses a quadrant to map the strategic
position of a business brand based on the brand's market share and the
market's growth potential
●● behavioral observation
Answer: Primary marketing research technique involving formal or
informal observation of customers and noncustomers
, ●● boycott
Answer: Voluntary and intentional refusal to buy products from a certain
person, company, or country for ethical or political reasons
●● brand equity
Answer: One of the drivers of customer equity, based on how the
customer assesses the value of the brand
●● brand loyalty
Answer: The faithfulness of customer's to a particular company and its
products
●● brand
Answer: The unique identity and associations of a company, often
captured in a design, sign, symbol, or words that identify a product and
differentiate it from competitors
●● Bundling
Answer: Grouping related products together and pricing them as a single
product.
●● business cycle
Answer: Expansions and contractions in the level of economic activities
(business fluctuations) around a long-term growth trend
