When planning presentations:
Know your audience
Learn about your audience's needs by doing research
Link the needs of your audience to what you present
Determine your presentation's purpose
Rehearse your presentation until you are comfortable with it
Showing suggestion 2
During the presentation:
Check to see if your audience can hear you
Make purposeful movements
Avoid wandering around the room
Don't talk too fast
Relax
Block negative thoughts from entering your mind
Give this one a try later!
, Physician Presentations
As part of a public relations strategy, physicians may make presentations or
appear on forums or panels. As an assistant, you may be instrumental in
helping the physician prepare for the presentation.
Practices will conduct research by looking at their own strengths and weaknesses as
well as by looking at the competing practices located in their community.
Each clinic will want to consider their unique strengths and weaknesses, and market in
those areas where the practice is doing well and is able to handle increased business.
For example, if a family practice has recently lost one of its two pediatricians, this
would not be the time to market care related to children.
The practice should also consider the competition. For example, if the only other
family practice in town has an established physician who works with children with
behavioral issues, this might not be an area to market in. Researching the competition
includes activities such as noticing the advertising other organizations do and the
types of demographics they target.
Give this one a try later!
Marketing Research
Current patients are the best source of advertisement for the practice. Patients who
are very satisfied with their care will refer their family and friends. On the other hand,
patients who are unhappy with their care will tell their family and friends, negatively
affecting new business. Because patients are a form of advertisement—both good and
bad—the practice should address patient concerns and complaints in a timely manner.
Many medical offices offer free screenings or discounts on services for new referrals.
Those patients making the referral may also receive a complimentary or discounted
service.
Give this one a try later!
Know your audience
Learn about your audience's needs by doing research
Link the needs of your audience to what you present
Determine your presentation's purpose
Rehearse your presentation until you are comfortable with it
Showing suggestion 2
During the presentation:
Check to see if your audience can hear you
Make purposeful movements
Avoid wandering around the room
Don't talk too fast
Relax
Block negative thoughts from entering your mind
Give this one a try later!
, Physician Presentations
As part of a public relations strategy, physicians may make presentations or
appear on forums or panels. As an assistant, you may be instrumental in
helping the physician prepare for the presentation.
Practices will conduct research by looking at their own strengths and weaknesses as
well as by looking at the competing practices located in their community.
Each clinic will want to consider their unique strengths and weaknesses, and market in
those areas where the practice is doing well and is able to handle increased business.
For example, if a family practice has recently lost one of its two pediatricians, this
would not be the time to market care related to children.
The practice should also consider the competition. For example, if the only other
family practice in town has an established physician who works with children with
behavioral issues, this might not be an area to market in. Researching the competition
includes activities such as noticing the advertising other organizations do and the
types of demographics they target.
Give this one a try later!
Marketing Research
Current patients are the best source of advertisement for the practice. Patients who
are very satisfied with their care will refer their family and friends. On the other hand,
patients who are unhappy with their care will tell their family and friends, negatively
affecting new business. Because patients are a form of advertisement—both good and
bad—the practice should address patient concerns and complaints in a timely manner.
Many medical offices offer free screenings or discounts on services for new referrals.
Those patients making the referral may also receive a complimentary or discounted
service.
Give this one a try later!
