REVENUE MANAGEMENT MID-TERM
REVENUE MANAGEMENT MID-TERM EXAM
QUESTIONS AND ANSWERS GRADED A+
Which of the following is NOT a comparable measurement in lodging
Revenue Management? - correct answer GOPPAR
contribution revenue - correct answer department revenue/total revenue
revPOR vs RevPAR - correct answer POR considers occupied rooms only
t/f: not necessary for CVB's or DMO's to understand rev management to
do their jobs - correct answer f
Legoherel, Poutier, & Fyall point out that revenue optimization is not
only about product versioning, distribution channel selection, and
pricing, but also - correct answer careful selection of the most profitable
customers
,REVENUE MANAGEMENT MID-TERM
Occ rate - correct answer occupied rooms/total rooms
table turns in a restaurant - correct answer total # of guests served/seats in
restaurant
RevPAR equation - correct answer ADR*Occ
RevPASH - correct answer total revenue/
(# of avail seats*hours of seat availability)
total revenue/
available seat hours
t/f: never do the average of an average - correct answer t
A "booking report" or "pace report" tells the Revenue Manager - correct
answer the rate at which future demand is being captured
hard constraint in lodging - correct answer hotel rooms
Although revenue management has become synonomous with yield
management, one unique characteristic of yield management is: - correct
, REVENUE MANAGEMENT MID-TERM
it directly refers to the manipulation of selling prices according to
answer
demand
t/f: you include OOO rooms when calculating occ or adr? - correct answer f
capacity - correct answer the amount of space that may be filled during a
designated timeq
GOPPAR - correct answer (revenue-expenses/ available rooms
t/f: table and hotel room are appropriate units of measure for
foodservice and lodging industries - correct answer f
The primary difference between yield management and revenue
management is that __________________ is primarily focused on the
revenue that is generated from available inventory - correct answer yield
management
Which of the following is NOT a typical Rev Mgmt accounting period? -
correct answer 36 hours
To improve upon revenue management measurements within the
lodging industry, some have suggested using GOPPAR because - correct
answer this measurement considered costs in addition to revenue
REVENUE MANAGEMENT MID-TERM EXAM
QUESTIONS AND ANSWERS GRADED A+
Which of the following is NOT a comparable measurement in lodging
Revenue Management? - correct answer GOPPAR
contribution revenue - correct answer department revenue/total revenue
revPOR vs RevPAR - correct answer POR considers occupied rooms only
t/f: not necessary for CVB's or DMO's to understand rev management to
do their jobs - correct answer f
Legoherel, Poutier, & Fyall point out that revenue optimization is not
only about product versioning, distribution channel selection, and
pricing, but also - correct answer careful selection of the most profitable
customers
,REVENUE MANAGEMENT MID-TERM
Occ rate - correct answer occupied rooms/total rooms
table turns in a restaurant - correct answer total # of guests served/seats in
restaurant
RevPAR equation - correct answer ADR*Occ
RevPASH - correct answer total revenue/
(# of avail seats*hours of seat availability)
total revenue/
available seat hours
t/f: never do the average of an average - correct answer t
A "booking report" or "pace report" tells the Revenue Manager - correct
answer the rate at which future demand is being captured
hard constraint in lodging - correct answer hotel rooms
Although revenue management has become synonomous with yield
management, one unique characteristic of yield management is: - correct
, REVENUE MANAGEMENT MID-TERM
it directly refers to the manipulation of selling prices according to
answer
demand
t/f: you include OOO rooms when calculating occ or adr? - correct answer f
capacity - correct answer the amount of space that may be filled during a
designated timeq
GOPPAR - correct answer (revenue-expenses/ available rooms
t/f: table and hotel room are appropriate units of measure for
foodservice and lodging industries - correct answer f
The primary difference between yield management and revenue
management is that __________________ is primarily focused on the
revenue that is generated from available inventory - correct answer yield
management
Which of the following is NOT a typical Rev Mgmt accounting period? -
correct answer 36 hours
To improve upon revenue management measurements within the
lodging industry, some have suggested using GOPPAR because - correct
answer this measurement considered costs in addition to revenue
