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Revenue Management, Exam 2 Questions and Answers (Graded A+) Study Guide

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This document contains comprehensive Exam 2 questions and answers for a Revenue Management course, covering the key concepts typically assessed during the second portion of the curriculum. It is designed to help students strengthen their understanding of demand forecasting, dynamic pricing, yield management, inventory and capacity management, market segmentation, revenue optimization, and performance analysis in preparation for Exam 2.

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REVENUE MANAGEMENT EXAM




REVENUE MANAGEMENT EXAM 2 QUESTIONS AND ANSWERS GRADED A+




3 reasons why forecasting demand is important - correct answer -
scheduling workers
-purchasing supplies
-managing cash flow


What type of data describes events that have already occurred? - correct
answer Historical Data



What type of data describes events that are occurring now or in the
very near future? - correct answer Current Data


What type of data describes events that will occur in the future? - correct
answer Future data



Effective demand forecasts are based on: - correct answer - insight

, REVENUE MANAGEMENT EXAM


-future data
-historical data
-current data


Data contained in a trailing period are often used in calculating ___ -
correct answer a rolling average



What are some common types of historical data tracked by RMs - correct
answer - number of reservations/ room nights booked per day

- number of reservations/ room nights denied per day
-number of daily reservation cancellations
- number of arrivals
- number of departures
-walk-ins
-ADR achieved
-occ % achieved
-avg # guests/ room
-avg length of guest stay


T or F: A rolling average is calculated by using historical data generated
during a specific and unchanging time period - correct answer FALSE: A
rolling average is calculated using a changing time period

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