CMN 131 PR Midterm Exam #1 Questions
With Correct Answers
Publics - ANSWER groups of people with shared interests related to
organizations
General public - ANSWER everyone in the world, making the concept rather
meaningless in strategic communication and relationship building
Organization - ANSWER A group of people organized in pursuit of a mission,
including businesses, nonprofits , NGOs, clubs, churches, unions, schools.
nongovernmental organizations (NGOs) - ANSWER A group of people organized
at the local, national or international level, often serving humanitarian functions
and encouraging political participation.
Public Relations - ANSWER Management of communication between an
organization and its publics, or the strategic communication process that builds
mutually beneficial relationships between organizations and their publics.
crowdsource - ANSWER To obtain information or input into a particular task or
project by enlisting the services of a number of people, either paid or unpaid,
typically via the internet.
Spin - ANSWER disingenuous strategic communication involving skewed
interpretation or presentation of information
Greenwashing - ANSWER when an organization spends more resources
claiming to be "green" through publicity, advertising and marketing than
actually implementing practices that minimize environmental impact.
, Authenticity - ANSWER the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents.
Transparency - ANSWER deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of
publics
Page Principles - ANSWER 1. Tell the truth (transparency)
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct public relations as if the whole company depends on it
6. Remain calm, patient and good-humored
7. Realize a company's true character is expressed by its people
Characteristics of Public Relations Function - ANSWER 1. Involves two-way
communication
2. Planned, purposeful
3. Research-based
4. Socially responsible
Two-way communication - ANSWER when both parties send and receive
information in an exchange, as opposed to the one-way dissemination of
information from an organization to its publics
Feedback - ANSWER Information returned from the environment in response to
an organization's action or communication that can be used for continuous
adjustment and improvement of the organization
Proactive - ANSWER a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Reactive - ANSWER mainly responds to problems as they arise rather than
anticipating them and averting them
management function - ANSWER part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others
Conversational voice - ANSWER an authentic, engaging and natural style of
communication that publics perceive to be personable
Flaming - ANSWER hostile communication among internet users
With Correct Answers
Publics - ANSWER groups of people with shared interests related to
organizations
General public - ANSWER everyone in the world, making the concept rather
meaningless in strategic communication and relationship building
Organization - ANSWER A group of people organized in pursuit of a mission,
including businesses, nonprofits , NGOs, clubs, churches, unions, schools.
nongovernmental organizations (NGOs) - ANSWER A group of people organized
at the local, national or international level, often serving humanitarian functions
and encouraging political participation.
Public Relations - ANSWER Management of communication between an
organization and its publics, or the strategic communication process that builds
mutually beneficial relationships between organizations and their publics.
crowdsource - ANSWER To obtain information or input into a particular task or
project by enlisting the services of a number of people, either paid or unpaid,
typically via the internet.
Spin - ANSWER disingenuous strategic communication involving skewed
interpretation or presentation of information
Greenwashing - ANSWER when an organization spends more resources
claiming to be "green" through publicity, advertising and marketing than
actually implementing practices that minimize environmental impact.
, Authenticity - ANSWER the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents.
Transparency - ANSWER deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of
publics
Page Principles - ANSWER 1. Tell the truth (transparency)
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct public relations as if the whole company depends on it
6. Remain calm, patient and good-humored
7. Realize a company's true character is expressed by its people
Characteristics of Public Relations Function - ANSWER 1. Involves two-way
communication
2. Planned, purposeful
3. Research-based
4. Socially responsible
Two-way communication - ANSWER when both parties send and receive
information in an exchange, as opposed to the one-way dissemination of
information from an organization to its publics
Feedback - ANSWER Information returned from the environment in response to
an organization's action or communication that can be used for continuous
adjustment and improvement of the organization
Proactive - ANSWER a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Reactive - ANSWER mainly responds to problems as they arise rather than
anticipating them and averting them
management function - ANSWER part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others
Conversational voice - ANSWER an authentic, engaging and natural style of
communication that publics perceive to be personable
Flaming - ANSWER hostile communication among internet users
