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Hospitality Revenue Management Final Exam Questions With Answers

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HOSPITALITY REVENUE MANAGEMENT FINAL EXAM QUESTIONS WITH ANSWERS

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HOSPITALITY REVENUE MANAGEMENT FINAL EXAM
QUESTIONS WITH ANSWERS

Most of the entities below are classified as "Chains". Which one is a "Parent Company" c
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onsisting of multiple chains? - ansAccor Hotels nm nm nm nm nm nm




Which is a true statement about Parent Companies? -
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ansParent Companies and the related chains have changed over time
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What are the three different operation types? -
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ansChain Management, Franchise, Independent
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Which is a true statement about Management Companies? -
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ansManagement companies have contracts where they receive payment for their servic
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es and/or some portion of profits
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Which is a true statement regarding geographic categorization? -
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ansSTR uses the UNWTO definitions when it comes to recognizing countries
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Which two geographic categories are the most important for a hotel GM? -
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ansMarket and Submarket
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Markets and Submarkets are created based on what two determining factors? -
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ansNumber of hotels and participation
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Which is a true statement regarding Submarkets -
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ansA submarket may represent a small city in a rural market
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How many Scale categories are there compared to Class categories? -
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ans7 Scale categories and 6 Class categories
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Which one of the following is an accurate statement regarding Scale and Class groups an
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d a single chain? -
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ansA Ritz Carlton hotel will always be in the same Scale and Class groups in every count
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ry throughout the world
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The four key considerations when creating a Competitive Set are? -
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ansParticipation, Proximity, Pricing and Product
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,The definitions for Supply, Demand and Revenue used by STR and others in the lodging i
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ndustry are taken from what source? -nm nm nm nm nm nm




ansUniform System of Accounts for the Lodging Industry
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Which is true regarding the type of performance data (Supply, Demand, Revenue) that S
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TR receives? - ansDaily and monthly only
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You receive your monthly STAR and find that it includes weekday and weekend performa
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nce, what days are included in "weekday" in most parts of the world? -
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ansSunday thru Thursday
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In which of the following situations will occupancy increase? -
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ansSupply decreases 10% and demand decreases 5%
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Which statement is true regarding RevPAR? -
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ansIt can be thought of as a combination of Occupancy and ADR
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Use the spreadsheet below to answer Question 17. The March YTD Occupancy (E5) is _
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______. - ans63.2% nm nm




Use the spreadsheet below to answer Question 18. The Average Daily Rate percent cha
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nge for April (G5) is ______. - ans1.5%
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Which one of the following statements is accurate regarding "Sufficiency" as it related to
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competitive set data? - nm nm nm




ansThe sufficiency rules are in place to protect the confidentiality of the data
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Key Performance Indicators (KPI) for the Competitive Set (for example the average Occu
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pancy) are: - nm nm




ansAlways based upon the aggregated raw data of each member of the competitive set
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When you receive your STAR report, your ADR for the month was $100 and the competiti
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ve set ADR was $90. What can you tell? -
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ansYour ADR was $10 higher than the average of all of the members of the competitive s
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et

Use the spreadsheet below to answer the following two Questions, 22 and 23, regarding t
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he methodology used to calculate KPIs for a competitive set. The competitive set Occupa
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ncy (E6) for July is _____. - ans72.6%
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The competitive set RevPAR (G6) for July is _____. - ans$119.89
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When you receive your STAR report your ADR index was 110 and your Occupancy index
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was 90. What do you know? - ansThe RevPAR index will be in the neighborhood of 100
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, When you receive your STAR report, you see that your RevPAR index was 90 this year c
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ompared to 80 last year. What do you know for sure? -
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ansYour hotel will have a positive RevPAR Index Percent Change
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Use the spreadsheet below to answer Questions 26 and 27 regarding the methodology u
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sed to calculate Index. The occupancy Index for November (H3) is _____. - ans119.2
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The RevPAR Index for November (J3) is ______. - ans117.4
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Use the spreadsheet below to answer Questions 28 and 29 regarding the methodology u
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sed to calculate Index percent change. The ADR Index percent change for November (I4)
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is _____. - ans1.7%
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The RevPAR Index percent change for November (J4) is ______. - ans16%
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What is the minimum number of reporting hotels for an industry segment to be considere
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d "sufficient"? - ansFour
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Modeled data is used in which country? - ansUnited States
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Which one of the following is a non-geographic category shown on the STAR report? -
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ansClass
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Which statement is true regarding the industry data that a hotel may see on a STAR repor
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t? - nm




ansNorth America hotels will see industry data for Market, Market Class, Submarket and
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Submarket Scale nm




Using the information from an excerpt of an "At a Glance" page from a Monthly STAR Re
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port answer the following Question 34. Which one of the following is an accurate stateme
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nt regarding the performance at your hotel? -
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ansYour Occupancy Index (MPI) has surpassed 100 in each of the four time periods sho
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wn

The Competitive Set Report in a Monthly STAR Report shows what information? -
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ans18 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-
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month data nm




Using the information from an excerpt of a sample "Competitive Set Report" page from a
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Monthly STAR Report, answer the following Question 36. Which of the following stateme
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nts best describes performance of your hotel over the last six months? -
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ansYour hotel's Occupancy Rank has consistently been 2 of 5
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Which is an accurate statement regarding the Day of Week and Weekday/
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Weekend tab in the Monthly STAR report? - ansAll of the above
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