CMST 240 EXAMINATION SET ACTUAL TEST PAPER QUESTIONS CORRECT ANSWERS
GRADED A PLUS
CMST 240 Examination SET 2026/2027 Questions
and Answers Verified Solutions Latest Update
Question:
What are persuasive presentations? (99).
Answer:
A presentation that persuades an audience to do something.
Question:
Most all definitions of persuasion agree that? (99).
Answer:
Persuasion is a receiver-oriented area of study. Our principle concern is with how receivers process
and are influenced by persuasive messages.
Question:
Persuasion involves what? (100).
Answer:
The changing or reinforcing of attitudes and behaviors.
Question:
What is a target audience? (100).
Answer:
The target audience consists of the group of people that you are most interested in influencing
during the presentation.
Question:
,When does persuasion take place? (100).
Answer:
When messages influence the attitudes and or behaviors of receivers.
Question:
What are the types of persuasive presentations? (101).
Answer:
1. Question of fact (addresses questions of fact focus on the truth of a claim or assertion, true or
false?) 2. Questions of value (focuses on the worth we attach to an idea or action, good bad right or
wrong?) 3. Questions of policy (focus on change, an existing rule or implementing a rule)
Question:
What is a topical pattern? (101).
Answer:
Best suited to persuasive presentations designed to address questions of fact. The main points in the
body should include your arguments as the reason the "fact" is true or false.
Question:
What is Monroe's Motivational Sequence? (104).
Answer:
The recommended pattern to use (sequential) in Questions of Policy Presentations. It follows a
logical pattern of thought and ensures that you include all aspects in your persuasive message. 1.
Attention 2. Need 3. Satisfaction 4. Visualization 5. Action
Question:
What are source factors and what 3 things make them up? (105).
Answer:
Our interest centers on the things about the source that may make a difference to receivers. 1. Source
credibility 2. Competence 3. Trustworthiness.
, Question:
What 3 things help to build credibility, source factors? (106).
Answer:
1. Is she likable 2. Is she similar to her listeners? 3. Is she physically attractive?
Question:
What are receiver factors? (107).
Answer:
Our interest centers on the internal qualities or characteristics of a person that influences his or her
reaction to persuasive appeals.
Question:
What are message factors? (107).
Answer:
The things that can be done to a message that may make a difference in whether receivers accept or
reject a persuasive appeal. For example, the message can be strategically organized, with your
strongest appeal at the beginning or end. Evidence can also be used.
Question:
What is reasoning? (109).
Answer:
The way people draw conclusions from the available information and evidence.
Question:
What is casual reasoning? (109).
Answer:
GRADED A PLUS
CMST 240 Examination SET 2026/2027 Questions
and Answers Verified Solutions Latest Update
Question:
What are persuasive presentations? (99).
Answer:
A presentation that persuades an audience to do something.
Question:
Most all definitions of persuasion agree that? (99).
Answer:
Persuasion is a receiver-oriented area of study. Our principle concern is with how receivers process
and are influenced by persuasive messages.
Question:
Persuasion involves what? (100).
Answer:
The changing or reinforcing of attitudes and behaviors.
Question:
What is a target audience? (100).
Answer:
The target audience consists of the group of people that you are most interested in influencing
during the presentation.
Question:
,When does persuasion take place? (100).
Answer:
When messages influence the attitudes and or behaviors of receivers.
Question:
What are the types of persuasive presentations? (101).
Answer:
1. Question of fact (addresses questions of fact focus on the truth of a claim or assertion, true or
false?) 2. Questions of value (focuses on the worth we attach to an idea or action, good bad right or
wrong?) 3. Questions of policy (focus on change, an existing rule or implementing a rule)
Question:
What is a topical pattern? (101).
Answer:
Best suited to persuasive presentations designed to address questions of fact. The main points in the
body should include your arguments as the reason the "fact" is true or false.
Question:
What is Monroe's Motivational Sequence? (104).
Answer:
The recommended pattern to use (sequential) in Questions of Policy Presentations. It follows a
logical pattern of thought and ensures that you include all aspects in your persuasive message. 1.
Attention 2. Need 3. Satisfaction 4. Visualization 5. Action
Question:
What are source factors and what 3 things make them up? (105).
Answer:
Our interest centers on the things about the source that may make a difference to receivers. 1. Source
credibility 2. Competence 3. Trustworthiness.
, Question:
What 3 things help to build credibility, source factors? (106).
Answer:
1. Is she likable 2. Is she similar to her listeners? 3. Is she physically attractive?
Question:
What are receiver factors? (107).
Answer:
Our interest centers on the internal qualities or characteristics of a person that influences his or her
reaction to persuasive appeals.
Question:
What are message factors? (107).
Answer:
The things that can be done to a message that may make a difference in whether receivers accept or
reject a persuasive appeal. For example, the message can be strategically organized, with your
strongest appeal at the beginning or end. Evidence can also be used.
Question:
What is reasoning? (109).
Answer:
The way people draw conclusions from the available information and evidence.
Question:
What is casual reasoning? (109).
Answer:
