AMD 245 Exam 1 Questions With
Complete Answers
Sensitive Selection - ANSWER Aesthetic experience can result from sensitive
selection of the product's design qualities (a designer's selection of fabrics for a
collection and consumer's pulling together an ensemble in the morning)
Formal Qualities - ANSWER refers to the perceivable (sensory) features of the
structural composition of the product or environment (color, texture, line,
shape...)
Expressive Qualities - ANSWER reflect the emotions of the creator and evoke
emotion in the appreciator. 2 forms: inherent emotions and learned responses
Symbolic Qualities - ANSWER culminate in meaning or content, in
communicating an idea about the world
Satisfaction - ANSWER fulfillment
Pleasure - ANSWER suggests a positive feeling in fulfillment
Non-aesthetic reasons for making a purchase: - ANSWER attaining external
benefits or goals
Aesthetic reasons for making a purchase: - ANSWER Rewarding and
pleasurable in itself and done for its own sake
How aesthetic aspects of the PRODUCT affect the consumer - ANSWER
products that have multi-sensory properties (smell, taste, touch, kinesthetics,
sight, sound)
Examples: wine, perfume, paintings, apparel...
, How aesthetic aspects of the ENVIRONMENT affect the consumer - ANSWER
multi-sensory setting that surrounds and interacts with the product or
represents the brand
Mass customization - ANSWER process in which the consumer contributes to
the design of a product by selecting from options offered by a manufacturer or
retailer, resulting in a product that meets the unique preferences of the
individual
Customer made movement - ANSWER is "the phenomenon of corporations
creating goods... with experienced and creative consumers, tapping into their
intellectual capital, and in exchange giving them a direct say in what actually
gets produced
Developers - ANSWER CREATORS of the whole product
Gatekeepers - ANSWER DECISIONS makers about which existing products
should reach the consumer and how the products should be distributed
Promoters - ANSWER ENHANCE the appeal of a product through verbal
communication or design of the environment arround the product
Color Forecaster - ANSWER Supplies trend info for guiding product
development
Culture Broker - ANSWER Provides information about preferences of foreign
consumers to product developers in countries developing product
Fit Model - ANSWER fit and styling of product
Patternmaker - ANSWER Works with designer sketches to create patterns that
meet specific design requirements
Sourcing Specialist - ANSWER Identifies best supplier of needed goods/services
that meets price and aesthetic and quality standards
Blogger - ANSWER Evaluates products and shares which affect a consumer's
selection
Fashion editor/journalist - ANSWER Researches and communicates trends to
public
Quality Assurance Manager - ANSWER Ensures delivered products meet quality
standards, affecting aesthetic integrity
Complete Answers
Sensitive Selection - ANSWER Aesthetic experience can result from sensitive
selection of the product's design qualities (a designer's selection of fabrics for a
collection and consumer's pulling together an ensemble in the morning)
Formal Qualities - ANSWER refers to the perceivable (sensory) features of the
structural composition of the product or environment (color, texture, line,
shape...)
Expressive Qualities - ANSWER reflect the emotions of the creator and evoke
emotion in the appreciator. 2 forms: inherent emotions and learned responses
Symbolic Qualities - ANSWER culminate in meaning or content, in
communicating an idea about the world
Satisfaction - ANSWER fulfillment
Pleasure - ANSWER suggests a positive feeling in fulfillment
Non-aesthetic reasons for making a purchase: - ANSWER attaining external
benefits or goals
Aesthetic reasons for making a purchase: - ANSWER Rewarding and
pleasurable in itself and done for its own sake
How aesthetic aspects of the PRODUCT affect the consumer - ANSWER
products that have multi-sensory properties (smell, taste, touch, kinesthetics,
sight, sound)
Examples: wine, perfume, paintings, apparel...
, How aesthetic aspects of the ENVIRONMENT affect the consumer - ANSWER
multi-sensory setting that surrounds and interacts with the product or
represents the brand
Mass customization - ANSWER process in which the consumer contributes to
the design of a product by selecting from options offered by a manufacturer or
retailer, resulting in a product that meets the unique preferences of the
individual
Customer made movement - ANSWER is "the phenomenon of corporations
creating goods... with experienced and creative consumers, tapping into their
intellectual capital, and in exchange giving them a direct say in what actually
gets produced
Developers - ANSWER CREATORS of the whole product
Gatekeepers - ANSWER DECISIONS makers about which existing products
should reach the consumer and how the products should be distributed
Promoters - ANSWER ENHANCE the appeal of a product through verbal
communication or design of the environment arround the product
Color Forecaster - ANSWER Supplies trend info for guiding product
development
Culture Broker - ANSWER Provides information about preferences of foreign
consumers to product developers in countries developing product
Fit Model - ANSWER fit and styling of product
Patternmaker - ANSWER Works with designer sketches to create patterns that
meet specific design requirements
Sourcing Specialist - ANSWER Identifies best supplier of needed goods/services
that meets price and aesthetic and quality standards
Blogger - ANSWER Evaluates products and shares which affect a consumer's
selection
Fashion editor/journalist - ANSWER Researches and communicates trends to
public
Quality Assurance Manager - ANSWER Ensures delivered products meet quality
standards, affecting aesthetic integrity
