CENTRAL WASHINGTON UNIVERSITY MKT 365
INTERNATIONAL MARKETING CHAPTER 13
QUIZ QUESTIONS AND ANSWERS | MKT 365
CHAPTER 13 STUDY GUIDE & PRACTICE TEST
2026/2027
Chapter 13
Cherry Computers had difficulties when it first entered the Japanese
market with its CheriTec computers. Some of its computers were
returned unused after customers found the wrapping on the
instruction manual damaged.
Though this would probably be an insignificant problem in the U.S., it
was certainly a cause of concern in quality-conscious Japan. Which of
the following components of the product component model should
Cherry Computers concentrate on to fix this problem?
Packaging component
Adam, a hairstylist at a salon in Seattle, styles his customers in
various ways. His work looks different on different people even
though he has styled all of them. This unique character of a service
that is unique for every customer as it is individually produced is
referred to as .
heterogeneity
A product is said to be compatible if:
it complies with the accepted norms, values, and culture of the local market.
A product's refers to the ease with which its benefits
can be communicated to the customers.
Observability
Adore cosmetics had to increase the SPF value of their sunscreen
lotions marketed in the Middle East to provide more protection
against UV radiation. Which of the following factors dictated product
adaptation in this scenario?
Climatic requirements
She Tales, a women's clothing company based in Singapore, had to
INTERNATIONAL MARKETING CHAPTER 13
QUIZ QUESTIONS AND ANSWERS | MKT 365
CHAPTER 13 STUDY GUIDE & PRACTICE TEST
2026/2027
Chapter 13
Cherry Computers had difficulties when it first entered the Japanese
market with its CheriTec computers. Some of its computers were
returned unused after customers found the wrapping on the
instruction manual damaged.
Though this would probably be an insignificant problem in the U.S., it
was certainly a cause of concern in quality-conscious Japan. Which of
the following components of the product component model should
Cherry Computers concentrate on to fix this problem?
Packaging component
Adam, a hairstylist at a salon in Seattle, styles his customers in
various ways. His work looks different on different people even
though he has styled all of them. This unique character of a service
that is unique for every customer as it is individually produced is
referred to as .
heterogeneity
A product is said to be compatible if:
it complies with the accepted norms, values, and culture of the local market.
A product's refers to the ease with which its benefits
can be communicated to the customers.
Observability
Adore cosmetics had to increase the SPF value of their sunscreen
lotions marketed in the Middle East to provide more protection
against UV radiation. Which of the following factors dictated product
adaptation in this scenario?
Climatic requirements
She Tales, a women's clothing company based in Singapore, had to
