APR Test 4 Exam Questions With
Complete Solutions
A controlled, objective and systematic gathering of information for the
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purpose of describing and understanding. - CORRECT ANSWER✔✔-
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Research
What strategy is used to achieve credibility with management, define
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audiences and segment publics, formulate strategy, test messages,
| | | | | | | |
prevent crisis, monitor the competition, generate publicity, and
| | | | | | | |
measure success? - CORRECT ANSWER✔✔-Research
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What does RPIE stand for? - CORRECT ANSWER✔✔-Researching
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Planning
Implementing
Evaluating
When research comes at the beginning of the planning process, or
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during the implementation of a plan - CORRECT ANSWER✔✔-Formative
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research
,When you've reached an end or stopping point in your campaign and
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you want to answer the question, "Did it work?" - CORRECT
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ANSWER✔✔-Summative research |
A concise written summary of the situation that explains the main
| | | | | | | | | | |
reason for a public relations program or campaign. - CORRECT
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ANSWER✔✔-Problem/opportunity statement |
What does SWOT stand for in SWOT analysis? - CORRECT ANSWER✔✔-
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Strengths
Weaknesses
Opportunities
Threats
Strengths and weaknesses are _________ to an organization, while
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opportunities and threats are __________. - CORRECT ANSWER✔✔-
| | | | | | |
internal; external |
When PR people are employed directly within an organization rather
| | | | | | | | | |
than working externally. - CORRECT ANSWER✔✔-In-house
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A formal statement of an organization's steady, enduring purpose. -
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CORRECT ANSWER✔✔-Mission statement
| |
, A declaration of an organization's desired end-state. - CORRECT
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ANSWER✔✔-Vision statement |
Groups of people that identify as part of an organization such as
| | | | | | | | | | | |
employees and members. - CORRECT ANSWER✔✔-Organizational
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culture
People who are affected by a problem or issue but don't realize it. -
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CORRECT ANSWER✔✔-Latent publics
| |
People who recognize that they are affected by a problem or issue in
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their environment. - CORRECT ANSWER✔✔-Aware publics
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People who behave and communicate actively in response to a problem
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or issue. - CORRECT ANSWER✔✔-Active publics
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Data describing objective characteristics of a population including age,
| | | | | | | | |
level of income or highest educational degree obtained. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Demographics
Data describing psychological characteristics of a population including
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interests, attitudes and behaviors. - CORRECT ANSWER✔✔-
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Psychographic
Complete Solutions
A controlled, objective and systematic gathering of information for the
| | | | | | | | | |
purpose of describing and understanding. - CORRECT ANSWER✔✔-
| | | | | | |
Research
What strategy is used to achieve credibility with management, define
| | | | | | | | | |
audiences and segment publics, formulate strategy, test messages,
| | | | | | | |
prevent crisis, monitor the competition, generate publicity, and
| | | | | | | |
measure success? - CORRECT ANSWER✔✔-Research
| | | |
What does RPIE stand for? - CORRECT ANSWER✔✔-Researching
| | | | | | |
Planning
Implementing
Evaluating
When research comes at the beginning of the planning process, or
| | | | | | | | | | |
during the implementation of a plan - CORRECT ANSWER✔✔-Formative
| | | | | | | | |
research
,When you've reached an end or stopping point in your campaign and
| | | | | | | | | | | |
you want to answer the question, "Did it work?" - CORRECT
| | | | | | | | | | |
ANSWER✔✔-Summative research |
A concise written summary of the situation that explains the main
| | | | | | | | | | |
reason for a public relations program or campaign. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Problem/opportunity statement |
What does SWOT stand for in SWOT analysis? - CORRECT ANSWER✔✔-
| | | | | | | | | |
Strengths
Weaknesses
Opportunities
Threats
Strengths and weaknesses are _________ to an organization, while
| | | | | | | | |
opportunities and threats are __________. - CORRECT ANSWER✔✔-
| | | | | | |
internal; external |
When PR people are employed directly within an organization rather
| | | | | | | | | |
than working externally. - CORRECT ANSWER✔✔-In-house
| | | | |
A formal statement of an organization's steady, enduring purpose. -
| | | | | | | | | |
CORRECT ANSWER✔✔-Mission statement
| |
, A declaration of an organization's desired end-state. - CORRECT
| | | | | | | | |
ANSWER✔✔-Vision statement |
Groups of people that identify as part of an organization such as
| | | | | | | | | | | |
employees and members. - CORRECT ANSWER✔✔-Organizational
| | | | | |
culture
People who are affected by a problem or issue but don't realize it. -
| | | | | | | | | | | | | |
CORRECT ANSWER✔✔-Latent publics
| |
People who recognize that they are affected by a problem or issue in
| | | | | | | | | | | | |
their environment. - CORRECT ANSWER✔✔-Aware publics
| | | | |
People who behave and communicate actively in response to a problem
| | | | | | | | | | |
or issue. - CORRECT ANSWER✔✔-Active publics
| | | | |
Data describing objective characteristics of a population including age,
| | | | | | | | |
level of income or highest educational degree obtained. - CORRECT
| | | | | | | | | |
ANSWER✔✔-Demographics
Data describing psychological characteristics of a population including
| | | | | | | |
interests, attitudes and behaviors. - CORRECT ANSWER✔✔-
| | | | | |
Psychographic
