MARK 3000 Chapter 9 Test 2
Questions and Answers Verified
Solutions Latest Update
(2026/2027)
Question:
Practice questions for this set
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Each ad must make a proposition
The proposition must be unique
The proposition must sell
Choose an answer
STP Process: Segmentation
occasional segmentation
3 Principles of USP
Step 2: Use 5 Segmentation Methods
Don't know?
Terms in this set (39)
1. Establish Strategy or Objectives
STP Process: Segmentation
2. Use Segmentation Methods
3. Evaluate segment attractiveness
STP Process: Targeting
4. Select Target Market
5. identify and develop positioning strategy
STP Process: Positioning
Step 1: Establish the Overall Strategy
must be consistent with firm's mission statement
and be based on the SWOT analyses
or Objectives
, Geographic
Step 2: Use 5 Segmentation Methods
Demographic
Psychographic
Benefit
Behavioral
Geographic Segmentation
country, region, areas within region
Demographic Segmentation
most common segmentation strategy - easy to
identify and measure
LEGO example
promising mindfulness and meaning for adults
psychographic segmentation
segmentation method that delves into how
consumers describe themselves
3 components of psychographic
self-values, self-concept, and lifestyles
segmentation
benefit segmentation
groups consumers based on the benefits they
derive from products or services
2 types of behavioral segmentation
occasional segmentation and loyalty segmentation
based on when a product or service is purchased
occasional segmentation
or consumed
clothing, beverages, foods, snacks
loyal customers are the most profitable in the long
loyalty segmentation
term (Life Time Value - LTV)
Step 3: Evaluate Segmentation
determining if the segment is worth pursuing
Attractiveness
is the segment:
identifiable
Questions and Answers Verified
Solutions Latest Update
(2026/2027)
Question:
Practice questions for this set
Learn
Study with Learn
Each ad must make a proposition
The proposition must be unique
The proposition must sell
Choose an answer
STP Process: Segmentation
occasional segmentation
3 Principles of USP
Step 2: Use 5 Segmentation Methods
Don't know?
Terms in this set (39)
1. Establish Strategy or Objectives
STP Process: Segmentation
2. Use Segmentation Methods
3. Evaluate segment attractiveness
STP Process: Targeting
4. Select Target Market
5. identify and develop positioning strategy
STP Process: Positioning
Step 1: Establish the Overall Strategy
must be consistent with firm's mission statement
and be based on the SWOT analyses
or Objectives
, Geographic
Step 2: Use 5 Segmentation Methods
Demographic
Psychographic
Benefit
Behavioral
Geographic Segmentation
country, region, areas within region
Demographic Segmentation
most common segmentation strategy - easy to
identify and measure
LEGO example
promising mindfulness and meaning for adults
psychographic segmentation
segmentation method that delves into how
consumers describe themselves
3 components of psychographic
self-values, self-concept, and lifestyles
segmentation
benefit segmentation
groups consumers based on the benefits they
derive from products or services
2 types of behavioral segmentation
occasional segmentation and loyalty segmentation
based on when a product or service is purchased
occasional segmentation
or consumed
clothing, beverages, foods, snacks
loyal customers are the most profitable in the long
loyalty segmentation
term (Life Time Value - LTV)
Step 3: Evaluate Segmentation
determining if the segment is worth pursuing
Attractiveness
is the segment:
identifiable
