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Samenvatting Communicatiewetenschappen HBO UITGEBREID 2026 + 25 Oefenvragen - Mediatheorieën Framing Persuasie Cialdini Corporate Crisis Journalistiek Digitaal PESO BI Analytics

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Communicatiewetenschappen HBO
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COMPLETE COMMUNICATIEWETENSCHAPPEN — 30+ PAGINA'S! Mediatheorieën (agenda-setting "not what to think but WHAT TO THINK ABOUT"!, framing vluchtelingen vs gelukszoekers!, filter bubble, spiral of silence!), persuasie (ELM centrale/perifere route!, Cialdini 6 principes schaarste+social proof!, nudging opt-out!), reclame (AIDA, brand equity, storytelling, influencer!, programmatic!), corporate (reputatie RepTrak, crisis SCCT gouden uur → herbouwen!, interne communicatie ambassadeurschap!), journalistiek (nieuwswaarden, inverted pyramid, desinformatie, deepfakes!), digitaal (PESO, social strategie, webcare 24/7!, contentkalender!), data (KPI's NPS, engagement, funnel TOFU-BOFU!, A/B test!), onderzoek (kwantitatief/kwalitatief, communicatieplan SMART!). HBO Communicatie, Journalistiek, Media — COMMUNICATIE = MACHT!

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Samenvatting Communicatiewetenschappen
— HBO 2026

UITGEBREIDE EDITIE — Mediatheorieën, Persuasie, Corporate,
Journalistiek, Digitaal, Onderzoek + 25 Oefenvragen

Complete Examenvoorbereiding — Premium Editie


Versie: 2026 — UITGEBREIDE PREMIUM EDITIE
Geschikt voor: HBO Communicatie, Journalistiek, Media, Commerciële Economie
Inhoud: Mediatheorieën + persuasie + corporate + journalistiek + digitaal + onderzoek + 25
oefenvragen
Omvang: 30+ pagina's




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, DEEL 1: COMMUNICATIETHEORIE

1.1 Communicatiemodellen

Communicatieproces:
Zender → Codering → Boodschap → Kanaal → Decodering → Ontvanger → Feedback


Modellen:
Shannon & Weaver (1949): lineair (zender → ontvanger!)
→ Ruis: technisch (geluid!), semantisch (interpretatie!), contextueel
→ Beperking: GEEN feedback (eenrichtingsverkeer!)


Schramm: circulair (feedback!)
→ Field of experience: gedeeld referentiekader NODIG!
→ Zender EN ontvanger coderen + decoderen tegelijk!


Westley & MacLean: gatekeeper model
→ Media = gatekeeper → SELECTEERT welke info doorgaat!
→ Journalist kiest: WAT komt in het nieuws?


→ Communicatiekruispunt (Van Ruler): 4 richtingen
Informeren: eenrichting, gecontroleerd
Overreden: eenrichting, ongecontroleerd (reclame!)
Dialogiseren: tweerichting, gecontroleerd
Formeren: tweerichting, ongecontroleerd (reputatie!)


→ Sender-receiver model = VEROUDERD!
→ Nu: netwerkcommunicatie (iedereen = zender + ontvanger!)
→ Social media: macht verschoven van organisatie naar PUBLIEK!

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