WGU D077 ACTUAL TEST PAPER
COMPLETE QUESTIONS AND SOLUTIONS
TESTED ANSWERS
◉ supply chain
Answer: The channels a product must go thru to get to the
consumer.
◉ corporate vertical marketing system
Answer: 1 company owns all levels of production and Distribution.
(vertical marketing system)
◉ Contractual Vertical marketing systems
Answer: Coordinated through an agreed upon distribution process.
Such as franchising (vertical marketing system)
◉ Administrated Vertical marketing systems
Answer: A leader facilitates production and distribution. One
company controls a variety of distributions and productions.
(vertical marketing system)
◉ Seven major uncontrollable elements
,Answer: 1.Competitive elements- new and shifting competition
2. Natural/ecological elements: natural resources, increased
pollution, supply of raw materials, and practices that support
environmental sustainability
3. Political-legal elements: changes in laws, regulatory agency
activities, and political movements
4. Socio-cultural elements: the buying behaviors of specific cultures
and subcultures, the values of potential customers, the changing
roles of families, and other societal trends
5. Demographic elements: changes in the ages of potential
customers, birth and death rates, and locations of various groups of
people.
6. Technological elements: advances in telecommunications and
computer technology
7. Economic elements: changing incomes, unemployment levels,
inflation, and recession
◉ Competitive elements
Answer: Uncontrollable element such as new and shifting
competition
◉ Natural/ecological elements
Answer: Uncontrollable elements such as natural resources,
increased pollution, supply of raw materials, and practices that
support environmental sustainability
, ◉ Political-legal elements
Answer: Uncontrollable elements such as changes in laws,
regulatory agency activities, and political movements
◉ Socio-cultural elements
Answer: Uncontrollable elements such as the buying behaviors of
specific cultures and subcultures, the values of potential customers,
the changing roles of families, and other societal trends
◉ Demographic elements
Answer: Uncontrollable elements such as changes in the ages of
potential customers, birth and death rates, and locations of various
groups of people.
◉ Technological elements
Answer: Uncontrollable elements such as advances in
telecommunications and computer technology
◉ Economic elements
Answer: Uncontrollable elements such as changing incomes,
unemployment levels, inflation, and recession
◉ Price, Product, Promotion and Place elements.
COMPLETE QUESTIONS AND SOLUTIONS
TESTED ANSWERS
◉ supply chain
Answer: The channels a product must go thru to get to the
consumer.
◉ corporate vertical marketing system
Answer: 1 company owns all levels of production and Distribution.
(vertical marketing system)
◉ Contractual Vertical marketing systems
Answer: Coordinated through an agreed upon distribution process.
Such as franchising (vertical marketing system)
◉ Administrated Vertical marketing systems
Answer: A leader facilitates production and distribution. One
company controls a variety of distributions and productions.
(vertical marketing system)
◉ Seven major uncontrollable elements
,Answer: 1.Competitive elements- new and shifting competition
2. Natural/ecological elements: natural resources, increased
pollution, supply of raw materials, and practices that support
environmental sustainability
3. Political-legal elements: changes in laws, regulatory agency
activities, and political movements
4. Socio-cultural elements: the buying behaviors of specific cultures
and subcultures, the values of potential customers, the changing
roles of families, and other societal trends
5. Demographic elements: changes in the ages of potential
customers, birth and death rates, and locations of various groups of
people.
6. Technological elements: advances in telecommunications and
computer technology
7. Economic elements: changing incomes, unemployment levels,
inflation, and recession
◉ Competitive elements
Answer: Uncontrollable element such as new and shifting
competition
◉ Natural/ecological elements
Answer: Uncontrollable elements such as natural resources,
increased pollution, supply of raw materials, and practices that
support environmental sustainability
, ◉ Political-legal elements
Answer: Uncontrollable elements such as changes in laws,
regulatory agency activities, and political movements
◉ Socio-cultural elements
Answer: Uncontrollable elements such as the buying behaviors of
specific cultures and subcultures, the values of potential customers,
the changing roles of families, and other societal trends
◉ Demographic elements
Answer: Uncontrollable elements such as changes in the ages of
potential customers, birth and death rates, and locations of various
groups of people.
◉ Technological elements
Answer: Uncontrollable elements such as advances in
telecommunications and computer technology
◉ Economic elements
Answer: Uncontrollable elements such as changing incomes,
unemployment levels, inflation, and recession
◉ Price, Product, Promotion and Place elements.
