Google ads display certification
Study online at https://quizlet.com/_8b19lp
1. What is your advertising objective if you've just Build awareness
launched a product and would like to show
your ads to a varied group of consumers?
2. An advertiser who sells coffee beans adds Exclude "Programming" as a topic
the keyword "Java" to an ad group. After two
weeks, she runs a placement performance re-
port and notices that the ad is showing up on
websites about JavaScript programming. What
would she do to avoid appearing on these ir-
relevant sites?
3. If you'd like users to feel in a survey on your Drive action
website, which marketing objectives do you
need to select when setting up your display
campaign?
4. Your client wants to reach customers who are Uses keywords to Target web pages
browsing content relevant to the company's with relevant content and uses pre-
keywords and highly likely to buy their prod- dictive models to determine which
ucts. You recommend using the search net- pages are most likely to result in con-
work with display opt-in because the display versions.
option:
5. Jackie is an advertiser who wants to reach peo- Create separate remarketing and
ple by using both remarketing and shopping shopping campaigns.
ads. What's the best targeting strategy for her?
6. How long should appetizers wait after creating 1 - 2 weeks
a new display campaign before analyzing its
performance?
7. keyword targeting
, Google ads display certification
Study online at https://quizlet.com/_8b19lp
you'd like to show your ads to users searching
for custom t-shirts. Which targeting method
can you use?
8. Which practice would be acceptable under promoting documented copyrighted
Google's editorial and technical requirements? content
9. your client wants to reach new parents with similar audiences
ads for organic baby food. What kind of target-
ing would you recommend?
10. James has a campaign for an online training 1. Which age group and gender is
course and wants to understand how his cam- more likely to sign up for a course
paigns are driving course cells and less than after seeing the ad.
sign ups. What information can he learn from 2. How many people signed up for
conversion tracking? (Choose 2) lessons after seeing the ad.
11. What does remarketing allow you to do? 1. reconnect with people who have
(Choose 2) previously with spin your website or
mobile app by showing them relevant
ads as they browse the web.
2. Tailor your ads to users based on
their previous actions on your web-
site or app.
12. An advertiser would benefit from using affinity with a particular broad interest for
audience targeting if they want to reach peo- example sports fans
ple.
13. What is your advertising objective if you want Influence consideration
to ensure your content catches the eye of the
people who want what you offer?
Study online at https://quizlet.com/_8b19lp
1. What is your advertising objective if you've just Build awareness
launched a product and would like to show
your ads to a varied group of consumers?
2. An advertiser who sells coffee beans adds Exclude "Programming" as a topic
the keyword "Java" to an ad group. After two
weeks, she runs a placement performance re-
port and notices that the ad is showing up on
websites about JavaScript programming. What
would she do to avoid appearing on these ir-
relevant sites?
3. If you'd like users to feel in a survey on your Drive action
website, which marketing objectives do you
need to select when setting up your display
campaign?
4. Your client wants to reach customers who are Uses keywords to Target web pages
browsing content relevant to the company's with relevant content and uses pre-
keywords and highly likely to buy their prod- dictive models to determine which
ucts. You recommend using the search net- pages are most likely to result in con-
work with display opt-in because the display versions.
option:
5. Jackie is an advertiser who wants to reach peo- Create separate remarketing and
ple by using both remarketing and shopping shopping campaigns.
ads. What's the best targeting strategy for her?
6. How long should appetizers wait after creating 1 - 2 weeks
a new display campaign before analyzing its
performance?
7. keyword targeting
, Google ads display certification
Study online at https://quizlet.com/_8b19lp
you'd like to show your ads to users searching
for custom t-shirts. Which targeting method
can you use?
8. Which practice would be acceptable under promoting documented copyrighted
Google's editorial and technical requirements? content
9. your client wants to reach new parents with similar audiences
ads for organic baby food. What kind of target-
ing would you recommend?
10. James has a campaign for an online training 1. Which age group and gender is
course and wants to understand how his cam- more likely to sign up for a course
paigns are driving course cells and less than after seeing the ad.
sign ups. What information can he learn from 2. How many people signed up for
conversion tracking? (Choose 2) lessons after seeing the ad.
11. What does remarketing allow you to do? 1. reconnect with people who have
(Choose 2) previously with spin your website or
mobile app by showing them relevant
ads as they browse the web.
2. Tailor your ads to users based on
their previous actions on your web-
site or app.
12. An advertiser would benefit from using affinity with a particular broad interest for
audience targeting if they want to reach peo- example sports fans
ple.
13. What is your advertising objective if you want Influence consideration
to ensure your content catches the eye of the
people who want what you offer?
