CMN 260 CORE EXAMS SET 2026/2027 QUESTIONS AND
SOLUTIONS RATED A+
✔✔6 Tips for HR & Marketing Communication - ✔✔1. Be interactive
2. Link messages to key services
3. Be educational
4. Integrate a range of channels
5. Maintain relationships
6. Develop a social media policy
✔✔5 Tips for Health Administrators Comm - ✔✔1. Invert the pyramid
2. Build relationship by listening
3. Push decision making to the lowest level possible
4. Hold people accountable (i.e., measure
performance)
5. Celebrate successes
✔✔HR Specialists - ✔✔- Recruiting, hiring, and training staff members
- Overseeing employee benefits and compensation
- Mediating employee concerns
- Providing for mentoring, counseling, & assistance
- Recognizing outstanding achievements
- Monitoring team member satisfaction and retention
✔✔Public Relations - ✔✔Goal: Enhancing organization's image
Tasks:
- Media relations
- Publication design
- Strategic planning
- Health education
- Fundraising
- Crisis management
Evaluation = public image
✔✔Marketing - ✔✔Goal: Promoting business and profitability
Tasks:
- Conducting market research
- Branding
- Strategic planning
Evaluation = Financial success & org growth
✔✔Culture - ✔✔- a set of beliefs, rules, and practices that are shared by a
group of people.
- Does not necessarily have to be nationality or ethnicity
, ✔✔Cultural assumptions - ✔✔- suggest how members should behave, what
roles they are expected to play, and how various events and actions
should be interpreted.
- Example: Family Culture
✔✔Western Perspectives - ✔✔Shaped by ideals of science
Language of Illness:
- War (against invaders)
- Fight against...
Language of Medicine
- Life-saving & State of the art
- More consistent with the organic (vs. harmonic) model of health
✔✔Eastern Perspectives - ✔✔- Health and balance
- Harmony
- Balance, peace, flexibility, flow as means to health
- Invasive Western medicine may be perceived as interfering with the
body's natural rhythms
- More consistent with the harmonic (vs. organic) model of health
- "Health from within" (vs. "Cure from without")
✔✔Organic - ✔✔Strength:
- Emphasizes scientific knowledge.
Weakness:
- Doesn't account for illness that are difficult to identify/confirm (e.g., Chronic fatigue
syndrome, mental disorders)
- Doesn't account for social, spiritual, and psychological factors
- Binary classification of sick and healthy is an oversimplification
✔✔Harmony - ✔✔- A sense of overall well-being.
- Stay healthy with balance
Examples:
- Yin and yang (balanced forces)
- Qi (energy that flows)
✔✔Holistic Care - ✔✔Holistic care specialists focus primarily on lifestyle changes and
natural remedies
- e.g., acupuncture, meditation, yoga, herbs
"Alternative medicine" = used in conjunction
✔✔HC Strengths - ✔✔- More affordable
- Simple principles - More understandable
- Some methods have shown to improve emotional well-being
- Associated with greater preventative care
SOLUTIONS RATED A+
✔✔6 Tips for HR & Marketing Communication - ✔✔1. Be interactive
2. Link messages to key services
3. Be educational
4. Integrate a range of channels
5. Maintain relationships
6. Develop a social media policy
✔✔5 Tips for Health Administrators Comm - ✔✔1. Invert the pyramid
2. Build relationship by listening
3. Push decision making to the lowest level possible
4. Hold people accountable (i.e., measure
performance)
5. Celebrate successes
✔✔HR Specialists - ✔✔- Recruiting, hiring, and training staff members
- Overseeing employee benefits and compensation
- Mediating employee concerns
- Providing for mentoring, counseling, & assistance
- Recognizing outstanding achievements
- Monitoring team member satisfaction and retention
✔✔Public Relations - ✔✔Goal: Enhancing organization's image
Tasks:
- Media relations
- Publication design
- Strategic planning
- Health education
- Fundraising
- Crisis management
Evaluation = public image
✔✔Marketing - ✔✔Goal: Promoting business and profitability
Tasks:
- Conducting market research
- Branding
- Strategic planning
Evaluation = Financial success & org growth
✔✔Culture - ✔✔- a set of beliefs, rules, and practices that are shared by a
group of people.
- Does not necessarily have to be nationality or ethnicity
, ✔✔Cultural assumptions - ✔✔- suggest how members should behave, what
roles they are expected to play, and how various events and actions
should be interpreted.
- Example: Family Culture
✔✔Western Perspectives - ✔✔Shaped by ideals of science
Language of Illness:
- War (against invaders)
- Fight against...
Language of Medicine
- Life-saving & State of the art
- More consistent with the organic (vs. harmonic) model of health
✔✔Eastern Perspectives - ✔✔- Health and balance
- Harmony
- Balance, peace, flexibility, flow as means to health
- Invasive Western medicine may be perceived as interfering with the
body's natural rhythms
- More consistent with the harmonic (vs. organic) model of health
- "Health from within" (vs. "Cure from without")
✔✔Organic - ✔✔Strength:
- Emphasizes scientific knowledge.
Weakness:
- Doesn't account for illness that are difficult to identify/confirm (e.g., Chronic fatigue
syndrome, mental disorders)
- Doesn't account for social, spiritual, and psychological factors
- Binary classification of sick and healthy is an oversimplification
✔✔Harmony - ✔✔- A sense of overall well-being.
- Stay healthy with balance
Examples:
- Yin and yang (balanced forces)
- Qi (energy that flows)
✔✔Holistic Care - ✔✔Holistic care specialists focus primarily on lifestyle changes and
natural remedies
- e.g., acupuncture, meditation, yoga, herbs
"Alternative medicine" = used in conjunction
✔✔HC Strengths - ✔✔- More affordable
- Simple principles - More understandable
- Some methods have shown to improve emotional well-being
- Associated with greater preventative care
