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EBTM 350 BUSINESS ANALYTICS VERIFIED STUDY GUIDE

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EBTM 350 BUSINESS ANALYTICS VERIFIED STUDY GUIDE

Institution
Towson University
Course
EBTM 350

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EBTM 350 BUSINESS ANALYTICS | VERIFIED STUDY
GUIDE


Visual Perspective of Business Analytics - Answers –




Descriptive analytics - Answers - the use of data to understand past and current
business performance and make informed decisions

Predictive analytics - Answers - predict the future by examining historical data, detecting
patterns or relationships in these data, and then extrapolating these relationships
forward in time.

Prescriptive analytics - Answers - identify the best alternatives to minimize or maximize
some objective

Data set - Answers - a collection of data

Database - Answers - a collection of related files containing records on people, places,
or things

Metric - Answers - a unit of measurement that provides a way to objectively quantify
performance

Measurement - Answers - the act of obtaining data associated with a metric

Measures - Answers - numerical values associated with a metric

Discrete Metric - Answers - one that is derived from counting something

Like:
Delivery is on time or not, order is complete or incomplete

Continuous Metrics - Answers - are based on a continuous scale of measurement.
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EBTM 350

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