EBTM 337 MIDTERM VERIFIED STUDY GUIDE
Compare Porter's three generic strategies. - Answers - Cost leadership: low cost, broad
market (target)
Differentiation: high cost, broad market (Nordstrom)
Focused strategy: high/low cost, narrow (Motorola, Apple)
Explain information technology's role in business and how you measure success. -
Answers - provide better customer service, improve productivity, CA through business
intelligence, globalization (ebusiness)
measuring: preforming better than competitors, efficiency + effectiveness metrics
Describe the relationship between business processes and value chain analysis. -
Answers - set of activities that accomplish a specific task, and VCA looks at each
activity in a business to see what adds value
primary value: operations, inbound/outbound logistics, mktg & sales
support value: infrastructure, HR, tech, procurement
Explain five reasons why business processes are important - Answers - Minimize costs
Determine bottlenecks,
Eliminate duplicate activities,
Combine related activities
Identify smooth running activities
Identify the five types of artificial intelligence systems. - Answers - Expert system -
Knowledge Base and Set of Rules from experts
Neural Network - Mimic human brain by learning from information
Genetic algorithm - Survival of fittest process
Intelligent agent - knowledge system for specific tasks
Virtual Reality—A computer-simulated environment
Compare business process improvement and business process re-engineering. Provide
an example of each. - Answers -
Explain five e-business revenue models * - Answers - -Transaction fees-fee for each
transaction that is done
-License fees - fees from e-Business processes that firm has right to (Amazon's 1-click
payment system)
-Subscription fees: Regular payment for info
-Value-added fees: Fees on new services that are provided for free goods and services
on the internet?
-Advertising fees-serve as a advertising platform for other companies
Explain any five ethical issues surrounding information technology - Answers - copy,
use, and distribute software
Compare Porter's three generic strategies. - Answers - Cost leadership: low cost, broad
market (target)
Differentiation: high cost, broad market (Nordstrom)
Focused strategy: high/low cost, narrow (Motorola, Apple)
Explain information technology's role in business and how you measure success. -
Answers - provide better customer service, improve productivity, CA through business
intelligence, globalization (ebusiness)
measuring: preforming better than competitors, efficiency + effectiveness metrics
Describe the relationship between business processes and value chain analysis. -
Answers - set of activities that accomplish a specific task, and VCA looks at each
activity in a business to see what adds value
primary value: operations, inbound/outbound logistics, mktg & sales
support value: infrastructure, HR, tech, procurement
Explain five reasons why business processes are important - Answers - Minimize costs
Determine bottlenecks,
Eliminate duplicate activities,
Combine related activities
Identify smooth running activities
Identify the five types of artificial intelligence systems. - Answers - Expert system -
Knowledge Base and Set of Rules from experts
Neural Network - Mimic human brain by learning from information
Genetic algorithm - Survival of fittest process
Intelligent agent - knowledge system for specific tasks
Virtual Reality—A computer-simulated environment
Compare business process improvement and business process re-engineering. Provide
an example of each. - Answers -
Explain five e-business revenue models * - Answers - -Transaction fees-fee for each
transaction that is done
-License fees - fees from e-Business processes that firm has right to (Amazon's 1-click
payment system)
-Subscription fees: Regular payment for info
-Value-added fees: Fees on new services that are provided for free goods and services
on the internet?
-Advertising fees-serve as a advertising platform for other companies
Explain any five ethical issues surrounding information technology - Answers - copy,
use, and distribute software
