Capsim Study Guide Questions with Correct
Answers
What is the sales revenue and type of company used in CapSim?
$100 billion electronic sensor company
$100 trillion electronic sensor company
$100 million automotive part company
$100 billion electronics manufacturer
$100 million electronic sensor company
$100 million electronic sensor company
Each round is the equivalent of
one quarter.
two years.
one-half year.
one year.
none of the above.
one year.
For successful teamwork, the Capstone® Team Member Guide advises every team to
not to organize group sessions and team work so that group meetings are as flexible and
spontaneous as possible.
have at least two business strategies for choice.
have one dominating leader.
engage in group think.
none of the above.
none of the above.
,How many products does every team start with?
None of the above
Ten
Four
One
One for each market segment
One for each market segment
Which report found in the Capstone® Courier contains numeric and graphical sales
information for all products?
Market Share Report
Financial Analysis
Market Share Actual vs. Potential
Perceptual Report
All of the above
Market Share Report
The marketing spreadsheet is used to set which of the following:
none of the above.
promotion budgets.
sales budgets.
prices.
all of the above.
all of the above.
When a product is moved to a new location on the Perceptual Map, the Perceived Age
(or Age) is:
, divided in half.
tripled.
other.
doubled.
not affected.
divided in half.
R&D projects for existing products can
lower the actual shelf life of products.
change the MTBF specifications to match the needs of the segment.
none of the above.
all of the above.
control product placement on the Perceptual Map.
x change the MTBF specifications to match the needs of the segment.
control product placement on the Perceptual Map.
Which customer group or market segment seeks proven products using current
technology?
Performance customers
Size customers
High End customers
Low End customers
Traditional customers
x Performance customers
Traditional customers
Low end customers
Answers
What is the sales revenue and type of company used in CapSim?
$100 billion electronic sensor company
$100 trillion electronic sensor company
$100 million automotive part company
$100 billion electronics manufacturer
$100 million electronic sensor company
$100 million electronic sensor company
Each round is the equivalent of
one quarter.
two years.
one-half year.
one year.
none of the above.
one year.
For successful teamwork, the Capstone® Team Member Guide advises every team to
not to organize group sessions and team work so that group meetings are as flexible and
spontaneous as possible.
have at least two business strategies for choice.
have one dominating leader.
engage in group think.
none of the above.
none of the above.
,How many products does every team start with?
None of the above
Ten
Four
One
One for each market segment
One for each market segment
Which report found in the Capstone® Courier contains numeric and graphical sales
information for all products?
Market Share Report
Financial Analysis
Market Share Actual vs. Potential
Perceptual Report
All of the above
Market Share Report
The marketing spreadsheet is used to set which of the following:
none of the above.
promotion budgets.
sales budgets.
prices.
all of the above.
all of the above.
When a product is moved to a new location on the Perceptual Map, the Perceived Age
(or Age) is:
, divided in half.
tripled.
other.
doubled.
not affected.
divided in half.
R&D projects for existing products can
lower the actual shelf life of products.
change the MTBF specifications to match the needs of the segment.
none of the above.
all of the above.
control product placement on the Perceptual Map.
x change the MTBF specifications to match the needs of the segment.
control product placement on the Perceptual Map.
Which customer group or market segment seeks proven products using current
technology?
Performance customers
Size customers
High End customers
Low End customers
Traditional customers
x Performance customers
Traditional customers
Low end customers
