ENT 101 — WEEK 4 QUIZ
Introduction to Entrepreneurship
Toronto Metropolitan University | 2026 Update
Total Time: 30 Minutes | Total Points: 25
SECTION A: Multiple Choice — 15 Questions (1 point each)
1. A TMU student notices that commuters on the TTC often miss their stop
because they're distracted by their phones. She sketches a simple app that
vibrates when the user's stop is approaching. Which stage of opportunity
recognition is she in?
A) Customer validation
B) Problem identification
C) Market sizing
D) Revenue model design
2. Which of the following best describes a "jobs-to-be-done" framework?
A) A hiring strategy for startup teams
B) A way to map out what customers are trying to accomplish, not just what
they buy
C) A method for assigning tasks to co-founders
C) A financial tool for calculating burn rate
3. Think about the customer's perspective here... A student at TMU's DMZ
incubator is building a food delivery app. She interviews 15 potential users and
discovers they care more about food arriving hot than about price. What should
she do next?
A) Lower prices immediately to beat competitors
, B) Pivot to a completely different business model
C) Refine her value proposition to emphasize speed and temperature control
D) Skip customer discovery and launch a full app
4. What is the primary purpose of a Minimum Viable Product (MVP)?
A) To generate maximum revenue in the first month
B) To test core assumptions with the least amount of effort and resources
C) To impress venture capitalists with a polished demo
D) To replace the need for customer interviews entirely
5. This is a classic TMU case example... Ritual, the Toronto-based food ordering
app, started by allowing users to order ahead and skip the line at just a handful of
downtown Toronto restaurants. What type of MVP strategy did Ritual use?
A) Concierge MVP — manually fulfilling orders behind the scenes
B) Wizard of Oz MVP — faking the technology while testing demand
C) Single-feature MVP — launching with one core function in a limited market
D) Crowdfunding MVP — raising funds before building anything
6. In the Lean Startup methodology, the "build-measure-learn" loop is designed
to:
A) Replace the need for a business plan
B) Maximize the time spent on product development before launch
C) Minimize waste by validating assumptions quickly through experimentation
D) Ensure the startup never has to pivot
7. A startup in the Distillery District has been running its MVP for three months.
User data shows strong engagement, but revenue is flat. The founders decide to
shift from a subscription model to a pay-per-use model. This is an example of:
A) Persevering
Introduction to Entrepreneurship
Toronto Metropolitan University | 2026 Update
Total Time: 30 Minutes | Total Points: 25
SECTION A: Multiple Choice — 15 Questions (1 point each)
1. A TMU student notices that commuters on the TTC often miss their stop
because they're distracted by their phones. She sketches a simple app that
vibrates when the user's stop is approaching. Which stage of opportunity
recognition is she in?
A) Customer validation
B) Problem identification
C) Market sizing
D) Revenue model design
2. Which of the following best describes a "jobs-to-be-done" framework?
A) A hiring strategy for startup teams
B) A way to map out what customers are trying to accomplish, not just what
they buy
C) A method for assigning tasks to co-founders
C) A financial tool for calculating burn rate
3. Think about the customer's perspective here... A student at TMU's DMZ
incubator is building a food delivery app. She interviews 15 potential users and
discovers they care more about food arriving hot than about price. What should
she do next?
A) Lower prices immediately to beat competitors
, B) Pivot to a completely different business model
C) Refine her value proposition to emphasize speed and temperature control
D) Skip customer discovery and launch a full app
4. What is the primary purpose of a Minimum Viable Product (MVP)?
A) To generate maximum revenue in the first month
B) To test core assumptions with the least amount of effort and resources
C) To impress venture capitalists with a polished demo
D) To replace the need for customer interviews entirely
5. This is a classic TMU case example... Ritual, the Toronto-based food ordering
app, started by allowing users to order ahead and skip the line at just a handful of
downtown Toronto restaurants. What type of MVP strategy did Ritual use?
A) Concierge MVP — manually fulfilling orders behind the scenes
B) Wizard of Oz MVP — faking the technology while testing demand
C) Single-feature MVP — launching with one core function in a limited market
D) Crowdfunding MVP — raising funds before building anything
6. In the Lean Startup methodology, the "build-measure-learn" loop is designed
to:
A) Replace the need for a business plan
B) Maximize the time spent on product development before launch
C) Minimize waste by validating assumptions quickly through experimentation
D) Ensure the startup never has to pivot
7. A startup in the Distillery District has been running its MVP for three months.
User data shows strong engagement, but revenue is flat. The founders decide to
shift from a subscription model to a pay-per-use model. This is an example of:
A) Persevering
