BA 303 LATEST CORE EXAMS MANUAL
QUESTIONS AND ANSWERS SURE A+
✔✔Objective task - ✔✔figure out everything you need to do and how to do it, budget is
last
✔✔PULL strategy - ✔✔promote to the end customer (who actually will use it)
✔✔PUSH strategy - ✔✔promote to immediate customer
✔✔Advocate channels - ✔✔personal involvement in promoting message
spokesman like Tiger Woods
✔✔Expert channels - ✔✔people that are perceived to be knowledgeable and not
advocates
pharmaceutical rep talking to doctors
✔✔Social channels - ✔✔word of mouth from personal sources
✔✔Advertising - ✔✔PAID form of nonpersonal communications delivered to an
audience by an identified sponsor
✔✔Primary demand - ✔✔demand for a whole category
, Got Milk ads stimulated product
✔✔Secondary demand - ✔✔specific product and company (brand ads)
P&G promoting Tide
✔✔Product FAB - ✔✔features, advantages, benefits
Volvo is safe because they show crash testing
✔✔Product price - ✔✔message is what we are selling the product for
supermarkets advertise sales prices in newspapers
✔✔Institutional - ✔✔company/organization
McDonald's feature what a great place to eat
✔✔CPM cost per message or contact - ✔✔how much per message the media will cost
you, per-person reach
✔✔Flexibility and lead time - ✔✔magazines take a long time to produce
✔✔RFI reach-frequency impact - ✔✔can judge everything by reach (exposure), more
potential is there, the more money will be charged
✔✔Public relations - ✔✔nonpersonal communications in news media regarding
organization/product that is NOT paid for
✔✔Premiums - ✔✔buy this and get something else
Chegg gives you Tide pods
✔✔Rebate - ✔✔getting money back
computers and cellphones
✔✔Contests and sweepstakes - ✔✔entered into a contest to win something
✔✔Trade promotion - ✔✔sales promotion targeted to businesses
✔✔Push money or PM - ✔✔commission paid by manufacturer to give incentives to sell
product
✔✔Slotting fees - ✔✔manufacturer's will go to retailers asking for better space in store
in exchange for money
certified marketing agreement
✔✔Co-op advertising - ✔✔Levi's will go to Kohl's and help pay for an advertisement on
their jeans
QUESTIONS AND ANSWERS SURE A+
✔✔Objective task - ✔✔figure out everything you need to do and how to do it, budget is
last
✔✔PULL strategy - ✔✔promote to the end customer (who actually will use it)
✔✔PUSH strategy - ✔✔promote to immediate customer
✔✔Advocate channels - ✔✔personal involvement in promoting message
spokesman like Tiger Woods
✔✔Expert channels - ✔✔people that are perceived to be knowledgeable and not
advocates
pharmaceutical rep talking to doctors
✔✔Social channels - ✔✔word of mouth from personal sources
✔✔Advertising - ✔✔PAID form of nonpersonal communications delivered to an
audience by an identified sponsor
✔✔Primary demand - ✔✔demand for a whole category
, Got Milk ads stimulated product
✔✔Secondary demand - ✔✔specific product and company (brand ads)
P&G promoting Tide
✔✔Product FAB - ✔✔features, advantages, benefits
Volvo is safe because they show crash testing
✔✔Product price - ✔✔message is what we are selling the product for
supermarkets advertise sales prices in newspapers
✔✔Institutional - ✔✔company/organization
McDonald's feature what a great place to eat
✔✔CPM cost per message or contact - ✔✔how much per message the media will cost
you, per-person reach
✔✔Flexibility and lead time - ✔✔magazines take a long time to produce
✔✔RFI reach-frequency impact - ✔✔can judge everything by reach (exposure), more
potential is there, the more money will be charged
✔✔Public relations - ✔✔nonpersonal communications in news media regarding
organization/product that is NOT paid for
✔✔Premiums - ✔✔buy this and get something else
Chegg gives you Tide pods
✔✔Rebate - ✔✔getting money back
computers and cellphones
✔✔Contests and sweepstakes - ✔✔entered into a contest to win something
✔✔Trade promotion - ✔✔sales promotion targeted to businesses
✔✔Push money or PM - ✔✔commission paid by manufacturer to give incentives to sell
product
✔✔Slotting fees - ✔✔manufacturer's will go to retailers asking for better space in store
in exchange for money
certified marketing agreement
✔✔Co-op advertising - ✔✔Levi's will go to Kohl's and help pay for an advertisement on
their jeans
