PUR3000 EXAM 1 UF Exam Questions and
Answers with Verified Solutions | Latest
Updated 2026
Accredited Business Credential awarded by IAbc to recognize
Communicator communicators who have reached a
(ABC) globally
accepted standard of knowledge and
proficiency
in their chosen field.
Accredited in Public Relations Credential awarded by PRsA and other
(APR) UAb
affiliates to those who have demonstrated
competency in the knowledge, skills and
abilities
required to practice public relations
effectively.
Authenticity The degree to which one communicates
reliably,
accurately and true to his or her own
character and
the character of the organization that he or
she
represents.
Conversational Voice An authentic, engaging and natural style of
communication that publics perceive to be
personable.
,Crowdsource To obtain information or input into a
particular task
or project by enlisting the services of a
number of
people, either paid or unpaid, typically via
the
internet.
Deontological Ethics System of decision-making that focuses on
the
moral principles of duty and rules.
Distributed Public Relations Intentional practice of sharing public
relations
responsibilities among a broad cross
section of an
organization's members or employees,
particularly
in an online context.
Dominant Coalition Group of people with the greatest influence
in
determining how an organization operates
and
pursues its mission.
Ethics Moral principles that govern a person's or
group's
behavior.
Flaming Hostile communication among internet
users.
, Feedback Information returned from the environment
in
response to an organization's action or
communication that can be used for
continuous
adjustment and improvement of the
organization.
General Public A nonspecific term referring to everyone in
the
world, making the concept rather
meaningless in
strategic communication and relationship
building.
Integrated Communications All channels of communication about a
company
or brand working together to create a
cohesive
message
Listening Deliberately paying attention to and
processing
what others are communicating. In public
relations
and organizational communication, this
means
processing feedback.
Answers with Verified Solutions | Latest
Updated 2026
Accredited Business Credential awarded by IAbc to recognize
Communicator communicators who have reached a
(ABC) globally
accepted standard of knowledge and
proficiency
in their chosen field.
Accredited in Public Relations Credential awarded by PRsA and other
(APR) UAb
affiliates to those who have demonstrated
competency in the knowledge, skills and
abilities
required to practice public relations
effectively.
Authenticity The degree to which one communicates
reliably,
accurately and true to his or her own
character and
the character of the organization that he or
she
represents.
Conversational Voice An authentic, engaging and natural style of
communication that publics perceive to be
personable.
,Crowdsource To obtain information or input into a
particular task
or project by enlisting the services of a
number of
people, either paid or unpaid, typically via
the
internet.
Deontological Ethics System of decision-making that focuses on
the
moral principles of duty and rules.
Distributed Public Relations Intentional practice of sharing public
relations
responsibilities among a broad cross
section of an
organization's members or employees,
particularly
in an online context.
Dominant Coalition Group of people with the greatest influence
in
determining how an organization operates
and
pursues its mission.
Ethics Moral principles that govern a person's or
group's
behavior.
Flaming Hostile communication among internet
users.
, Feedback Information returned from the environment
in
response to an organization's action or
communication that can be used for
continuous
adjustment and improvement of the
organization.
General Public A nonspecific term referring to everyone in
the
world, making the concept rather
meaningless in
strategic communication and relationship
building.
Integrated Communications All channels of communication about a
company
or brand working together to create a
cohesive
message
Listening Deliberately paying attention to and
processing
what others are communicating. In public
relations
and organizational communication, this
means
processing feedback.
