PR PUR3000 UF EXAM ONE Questions and
Answers with Verified Solutions | Latest
Updated 2026
•A strategic communication Definition of Public Relations - Know the
process PRSA
that builds mutually beneficial definition
relations between organizations
and
their publics
•Research ( what is the problem?) Public relations as a process (RACE).
Action (program planning-whats
going to be done?)
Communication (execution- how
will
the public be told?
Evaluation (was the audience
reached? what was the effect?
•check slides The similarities and differences among
public
relations, advertising, marketing,
journalism
•Account executive The job title of the key liaison person
between a
public relations firm and a client
, •P.T Barnum Who is credited with inventing the
"Pseudo-Event"
•1.Plan The steps in the PR process (their names)
2.Create
3.Implement
4. Assess
5.Evolve
6. Discover
•A line manager delegates Line vs. staff function
authority,
sets goals, hires staff, and makes
policies
A staff manager has no direct
authority but indirectly influences
others work
•184% The ROI of public relations according to a
recent
study of CEOs (percentage)
•Press Agentry- propaganda and The components of Grunig and Hunt's
publicity, little research, truth not Four Models
essential of Public Relations (press agentry, etc.) -
Public Info-disseminate info, truth know
and accuracy, what the key features of each stage are
Two-Way Asymmetry- scientific (3x)
persuasions, research is
evaluative if
attitudes
Two-Way Symmetry- mutual
understanding, research evaluates
understanding
Answers with Verified Solutions | Latest
Updated 2026
•A strategic communication Definition of Public Relations - Know the
process PRSA
that builds mutually beneficial definition
relations between organizations
and
their publics
•Research ( what is the problem?) Public relations as a process (RACE).
Action (program planning-whats
going to be done?)
Communication (execution- how
will
the public be told?
Evaluation (was the audience
reached? what was the effect?
•check slides The similarities and differences among
public
relations, advertising, marketing,
journalism
•Account executive The job title of the key liaison person
between a
public relations firm and a client
, •P.T Barnum Who is credited with inventing the
"Pseudo-Event"
•1.Plan The steps in the PR process (their names)
2.Create
3.Implement
4. Assess
5.Evolve
6. Discover
•A line manager delegates Line vs. staff function
authority,
sets goals, hires staff, and makes
policies
A staff manager has no direct
authority but indirectly influences
others work
•184% The ROI of public relations according to a
recent
study of CEOs (percentage)
•Press Agentry- propaganda and The components of Grunig and Hunt's
publicity, little research, truth not Four Models
essential of Public Relations (press agentry, etc.) -
Public Info-disseminate info, truth know
and accuracy, what the key features of each stage are
Two-Way Asymmetry- scientific (3x)
persuasions, research is
evaluative if
attitudes
Two-Way Symmetry- mutual
understanding, research evaluates
understanding
