WGU C212 MARKETING QUESTIONS AND
ANSWERS SURE A+
✔✔Inseparability - ✔✔The quality of being produced and consumed at the same time
✔✔Customer Contact - ✔✔The level of interaction between the provider and customer
needed to deliver the service
✔✔Podcasts - ✔✔Audio or visual file that can be downloaded from the internet with a
subscription that automatically delivers new content; consumers can listen or watch
when and where they choose
✔✔Blogs - ✔✔Web-based journals where the author can interact with others online
✔✔Wiki - ✔✔Type of software that creates an interface that enables users to add or edit
the content of some types of websites
✔✔Digital Marketing - ✔✔Uses all digital media to develop communication and
exchanges with customers
✔✔e-marketing (electronic marketing) - ✔✔Distributing, promoting, and pricing products
and discovering the desires of customers using digital media and digital marketing
, ✔✔Online Fraud - ✔✔Any attempt to conduct fraudulent activities online, including
deceiving customers to release personal information
✔✔Digital Media - ✔✔Electronic media that functions using digital codes
✔✔Social Network - ✔✔Web-based meeting place that allows users to create a profile
and make contact with others
✔✔Communication - ✔✔A shring of meaning through the transmission of information
✔✔Promotion Mix - ✔✔A combination of promotional methods used to promote a
specific product
✔✔Promotion - ✔✔Communication to build and maintain relationships by informing and
persuading one or more audiences
✔✔Primary Demand - ✔✔Demand for a product category rather than for a specific
brand
✔✔Product Placement - ✔✔The strategic location of products or product promotions
within the entertainment media content to reach the product's target market
✔✔Channel Capacity - ✔✔The limit on the volume of information a communication
channel can handle effectively
✔✔Noise - ✔✔Anything that reduces a communication's clarity and accuracy
✔✔Receiver - ✔✔The individual, group, or organization that decodes a coded message
✔✔Feedback - ✔✔The receiver's response to a decoded message
✔✔Push Policy - ✔✔Promoting a product only to the next institution down the marketing
channel
✔✔Tactile Communication - ✔✔Communication through touching
✔✔Decoding Process - ✔✔Converting signs and symbols into concepts and ideas
✔✔Kinesic Communication - ✔✔Communicating through the movement of head, eyes,
arms, hands, legs, or torso
✔✔Pull Policy - ✔✔Promoting a product directly to consumers to develop strong
consumer demand that pulls products through the marketing channel
ANSWERS SURE A+
✔✔Inseparability - ✔✔The quality of being produced and consumed at the same time
✔✔Customer Contact - ✔✔The level of interaction between the provider and customer
needed to deliver the service
✔✔Podcasts - ✔✔Audio or visual file that can be downloaded from the internet with a
subscription that automatically delivers new content; consumers can listen or watch
when and where they choose
✔✔Blogs - ✔✔Web-based journals where the author can interact with others online
✔✔Wiki - ✔✔Type of software that creates an interface that enables users to add or edit
the content of some types of websites
✔✔Digital Marketing - ✔✔Uses all digital media to develop communication and
exchanges with customers
✔✔e-marketing (electronic marketing) - ✔✔Distributing, promoting, and pricing products
and discovering the desires of customers using digital media and digital marketing
, ✔✔Online Fraud - ✔✔Any attempt to conduct fraudulent activities online, including
deceiving customers to release personal information
✔✔Digital Media - ✔✔Electronic media that functions using digital codes
✔✔Social Network - ✔✔Web-based meeting place that allows users to create a profile
and make contact with others
✔✔Communication - ✔✔A shring of meaning through the transmission of information
✔✔Promotion Mix - ✔✔A combination of promotional methods used to promote a
specific product
✔✔Promotion - ✔✔Communication to build and maintain relationships by informing and
persuading one or more audiences
✔✔Primary Demand - ✔✔Demand for a product category rather than for a specific
brand
✔✔Product Placement - ✔✔The strategic location of products or product promotions
within the entertainment media content to reach the product's target market
✔✔Channel Capacity - ✔✔The limit on the volume of information a communication
channel can handle effectively
✔✔Noise - ✔✔Anything that reduces a communication's clarity and accuracy
✔✔Receiver - ✔✔The individual, group, or organization that decodes a coded message
✔✔Feedback - ✔✔The receiver's response to a decoded message
✔✔Push Policy - ✔✔Promoting a product only to the next institution down the marketing
channel
✔✔Tactile Communication - ✔✔Communication through touching
✔✔Decoding Process - ✔✔Converting signs and symbols into concepts and ideas
✔✔Kinesic Communication - ✔✔Communicating through the movement of head, eyes,
arms, hands, legs, or torso
✔✔Pull Policy - ✔✔Promoting a product directly to consumers to develop strong
consumer demand that pulls products through the marketing channel
