Marketing (MKT) 301 Final Assessment Rated
A+-Dayton
Marketing Channel - ANS-set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business
user
Direct channels - ANS-no intermediaries between producer and user
- significant in business to business marketing
- the internet provides direct channels for B2B & B2C
Indirect Channel - ANS-one or more intermediaries between producer and user
Intensive distribution - ANS-distribution of product through all available outlets
selective distribution - ANS-firm chooses only a limited number of retailers in a
market area to handle its products
exclusive distribution - ANS-producer grants exclusive rights to a retailer to sell its
products in a specific geographic region
Vertical Marketing systems - ANS-Planned channel system designed to improve
distribution effectiveness & efficiency
Horizontal marketing systems - ANS-two or more companies at the same level join
together to follow a new marketing opportunit
Multichannel distribution systems - ANS-hybrid marketing channels, organization
sets up two or more marketing channels to reach one or more customer segment
omnichannel distribution - ANS-seeks to provide the customer with a seamless
shopping experience whether the customer is shopping online from a desktop or
mobile device, by telephone or in a bricks & mortar store
Direct marketing - ANS-activities by which the seller directs effort to a target
audience using one or more media to solicit a response by phone, mail, the
internet, or personal visit from a prospective customer
Integrated Marketing Communications - ANS-customer centric, data driven method
of communicating with customers
Integrated marketing communications - ANS-refers to integrating and coordinating
various communications components to deliver a clear, consistent, and compelling
message about the organization and its products
Marketing Intermediaries - ANS-firm that renders services directly related to the
A+-Dayton
Marketing Channel - ANS-set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business
user
Direct channels - ANS-no intermediaries between producer and user
- significant in business to business marketing
- the internet provides direct channels for B2B & B2C
Indirect Channel - ANS-one or more intermediaries between producer and user
Intensive distribution - ANS-distribution of product through all available outlets
selective distribution - ANS-firm chooses only a limited number of retailers in a
market area to handle its products
exclusive distribution - ANS-producer grants exclusive rights to a retailer to sell its
products in a specific geographic region
Vertical Marketing systems - ANS-Planned channel system designed to improve
distribution effectiveness & efficiency
Horizontal marketing systems - ANS-two or more companies at the same level join
together to follow a new marketing opportunit
Multichannel distribution systems - ANS-hybrid marketing channels, organization
sets up two or more marketing channels to reach one or more customer segment
omnichannel distribution - ANS-seeks to provide the customer with a seamless
shopping experience whether the customer is shopping online from a desktop or
mobile device, by telephone or in a bricks & mortar store
Direct marketing - ANS-activities by which the seller directs effort to a target
audience using one or more media to solicit a response by phone, mail, the
internet, or personal visit from a prospective customer
Integrated Marketing Communications - ANS-customer centric, data driven method
of communicating with customers
Integrated marketing communications - ANS-refers to integrating and coordinating
various communications components to deliver a clear, consistent, and compelling
message about the organization and its products
Marketing Intermediaries - ANS-firm that renders services directly related to the
