LSUS MBA 776 Exam 1 (Ch. 1-4) UPDATED EXAM
QUESTIONSWITH ANSWERS SOLVED CORRECT.
Adaptation - CORRECT ANSWER✅✅The ability to interpret effectively the influence
and impact of each of the uncontrollable environmental elements on the marketing plan
for each foreign market in which they hope to do business
Aesthetics - CORRECT ANSWER✅✅the arts, folklore, music, drama, dance, dress,
and cosmetics
balance of payments - CORRECT ANSWER✅✅the system of accounts that records a
nation's international financial transactions
Controllable Elements - CORRECT ANSWER✅✅product, price, promotion,
distribution, and research
cultural borrowing - CORRECT ANSWER✅✅adapting customs from one culture for
use in another
cultural congruence - CORRECT ANSWER✅✅A marketing strategy in which products
are marketed in a way similar to the marketing of products already in the market in a
manner as congruent as possible with existing cultural norms.
Cultural Sensitivity - CORRECT ANSWER✅✅being aware that cultural differences
exist and have an effect on values, learning, and behavior.
cultural values - CORRECT ANSWER✅✅the importance of things and ideas
Elements of Culture - CORRECT ANSWER✅✅symbols, language, values, norms
Enthnocentrism - CORRECT ANSWER✅✅the notion that people in one's own
company, culture, or country know best how to do things
Expropriation - CORRECT ANSWER✅✅Forced transfer of assets from a company to
the government with compensation
free trade - CORRECT ANSWER✅✅international trade free of government
interference
QUESTIONSWITH ANSWERS SOLVED CORRECT.
Adaptation - CORRECT ANSWER✅✅The ability to interpret effectively the influence
and impact of each of the uncontrollable environmental elements on the marketing plan
for each foreign market in which they hope to do business
Aesthetics - CORRECT ANSWER✅✅the arts, folklore, music, drama, dance, dress,
and cosmetics
balance of payments - CORRECT ANSWER✅✅the system of accounts that records a
nation's international financial transactions
Controllable Elements - CORRECT ANSWER✅✅product, price, promotion,
distribution, and research
cultural borrowing - CORRECT ANSWER✅✅adapting customs from one culture for
use in another
cultural congruence - CORRECT ANSWER✅✅A marketing strategy in which products
are marketed in a way similar to the marketing of products already in the market in a
manner as congruent as possible with existing cultural norms.
Cultural Sensitivity - CORRECT ANSWER✅✅being aware that cultural differences
exist and have an effect on values, learning, and behavior.
cultural values - CORRECT ANSWER✅✅the importance of things and ideas
Elements of Culture - CORRECT ANSWER✅✅symbols, language, values, norms
Enthnocentrism - CORRECT ANSWER✅✅the notion that people in one's own
company, culture, or country know best how to do things
Expropriation - CORRECT ANSWER✅✅Forced transfer of assets from a company to
the government with compensation
free trade - CORRECT ANSWER✅✅international trade free of government
interference
