MARK 201 LOYOLA EXAM 2 STUDY GUIDE QUESTIONS AND ANSWERS 2026/2027
| COMPLETE EXAM REVIEW
3 types of global companies - correct answer ✔✔international multinational transnational
International Firm - correct answer ✔✔Headquarter in USA
Investments outside of home country
Multinational Firm - correct answer ✔✔firm that designs, produces, and markets products
uniquely in many nations
transnational firm - correct answer ✔✔tries to operate globally without having a strong national
identity
Different aspects of culture - correct answer ✔✔Values
Custom
Symbols
Language
Values: - correct answer ✔✔the ideas, beliefs, and attitudes about what is important that help
guide the way you live
Custom - correct answer ✔✔The frequent repetition of an act, to the extent that it becomes
characteristic of the group of people performing the act.
Symbol - correct answer ✔✔A thing that represents or stands for something else, especially a
material object representing something abstract.
, Export/ Import - correct answer ✔✔Low Risk/ Low Return
Entering foreign markets by selling goods produced in the company's home country
Licensing - correct answer ✔✔low risk/ low return
Entering foreign markets through developing an agreement with a licensee in the foreign
market
joint venture - correct answer ✔✔Higher Risk/Higher Return
an agreement between two or more companies to share a business project
Direct Investment - correct answer ✔✔Entering a foreign market by developing foreign-based
assembly or manufacturing facilities
What do marketers consider when marketing overseas? - correct answer ✔✔Political Stability
Trade Regulations
Marketing/Internet Bans
Consumer Income/Purchasing Power
Why segment markets? - correct answer ✔✔To get a more precise definition of customers
needs and wants, more accurate marketing objectives, improved resource allocation, and better
marketing results
How to segment a market - correct answer ✔✔geographic, demographic, psychographic,
behavioral
Segmentation Steps - correct answer ✔✔#1: Form potential buyers in segments
#2: Form Products to be sold into groups
| COMPLETE EXAM REVIEW
3 types of global companies - correct answer ✔✔international multinational transnational
International Firm - correct answer ✔✔Headquarter in USA
Investments outside of home country
Multinational Firm - correct answer ✔✔firm that designs, produces, and markets products
uniquely in many nations
transnational firm - correct answer ✔✔tries to operate globally without having a strong national
identity
Different aspects of culture - correct answer ✔✔Values
Custom
Symbols
Language
Values: - correct answer ✔✔the ideas, beliefs, and attitudes about what is important that help
guide the way you live
Custom - correct answer ✔✔The frequent repetition of an act, to the extent that it becomes
characteristic of the group of people performing the act.
Symbol - correct answer ✔✔A thing that represents or stands for something else, especially a
material object representing something abstract.
, Export/ Import - correct answer ✔✔Low Risk/ Low Return
Entering foreign markets by selling goods produced in the company's home country
Licensing - correct answer ✔✔low risk/ low return
Entering foreign markets through developing an agreement with a licensee in the foreign
market
joint venture - correct answer ✔✔Higher Risk/Higher Return
an agreement between two or more companies to share a business project
Direct Investment - correct answer ✔✔Entering a foreign market by developing foreign-based
assembly or manufacturing facilities
What do marketers consider when marketing overseas? - correct answer ✔✔Political Stability
Trade Regulations
Marketing/Internet Bans
Consumer Income/Purchasing Power
Why segment markets? - correct answer ✔✔To get a more precise definition of customers
needs and wants, more accurate marketing objectives, improved resource allocation, and better
marketing results
How to segment a market - correct answer ✔✔geographic, demographic, psychographic,
behavioral
Segmentation Steps - correct answer ✔✔#1: Form potential buyers in segments
#2: Form Products to be sold into groups
